Company Confidential Pg 1 Weekly Business Update Sep 19, 2008
Company Confidential Pg 2 Sep Flash Report (thru ) Cash Sales
Company Confidential Pg 3 Summary Cash Sales Trend - $K
Company Confidential Pg 4 Summary Cash Sales YTD - $K Sep 2008 YTD data thru 9/18.
Company Confidential Pg 5 Publishing: Dashboard Thru
Company Confidential Pg 6 Indiv Publishing: New Sales Components Trend
Company Confidential Pg 7 Indiv Publishing: New Sales Components Trend
Company Confidential Pg 8 Publishing: Renewals
Company Confidential Pg 9 Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).
Company Confidential Pg 10 Publishing: Cash Sales Trend
Company Confidential Pg 11 Publishing: New Visitors & Guest Pass Sign-Ups Above data plots daily new visitors (red line, scaled against left y-axis) and GP sign-ups (blue line scaled against right y-axis), and depicts strong positive correlation between the two.
Company Confidential Pg 12 Publishing: Free List Guest Pass Sign-Up Trend
Company Confidential Pg 13 Publishing: Walk-Up Guest Pass Sign-Up Trend
Company Confidential Pg 14 Publishing: Guest Pass Conversion Trend Above data is for all our website Guest Passes, whether they are walk-ups or FLers, but excludes test trials like NDIA, Mauldin, and sign up a friend (PL). Sign-ups and Conversions (colored bars) are plotted against Y1 (left Y axis) whereas conversion percentages (black line) are plotted against Y2(right Y axis). The conversion rate exceeds what had been our historical average which was approx 54%. Signup Data thru 9/11 (Includes comparable conversion data thru 9/18).
Company Confidential Pg 15 Publishing: Guest Pass Conversion Trend
Company Confidential Pg 16 Publishing: Multi-Year Membership H/C Sep HC data is thru mid-day 9-19.
Company Confidential Pg 17 Inst Headcount (Estm)
Company Confidential Pg 18 Inst Pipeline Sep 2008
Company Confidential Pg 19 CIS: Sales Trend
Company Confidential Pg 20 CIS & Briefings – Sep /2
Company Confidential Pg 21 CIS & Briefings – Sep /2