Thermo Scientific Presented By Irene DeVos Advantage Business Media Direct:

Laboratory Equipment For 50 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab. LABORATORY EQUIPMENT is where laboratory professionals turn for news and information on products, technologies and trends for the laboratory. Over 66,000 lab managers, supervisors, scientists, engineers and other laboratory professionals in over 45,000 labs rely on the print and electronic products of LABORATORY EQUIPMENT for information about the equipment available to conduct high- performance and cost-effective scientific research

Laboratory Equipment Website Overview A new, enhanced search tool – all items have multiple tags allowing users to search for new products and news by a specific topic or application. Optimized to load faster and perform user-initiated operations faster. A product directory is integrated at every level, from daily news to company storefronts to new products More enhanced multimedia options, including podcasts and webcasts. Increased social media ‘sharing’ options with multiple social media links at the bottom of every page on the site Easier access to constantly updated news articles, as well as a format that makes them easier to read. Continually updated with RSS news feeds from important science and technology sources Allows users to search for products through various factors including company, primary use and product name. More spots for enhanced advertisements including ‘peel-down’ ads and ‘pencil- tip’ ads

Laboratory Equipment Website Overview February 2013Web site Metrics Page Views239,119 Visits171, 964 Unique Visitors130, 215 Time Spent3.62 Min Ad Impressions2, 886,053 Ad Clicks1, 926 Click Thru Rate.07%

ABM Website Metrics

Continuous Contact Advantage Business Media has rolled out a new online business audience marketing product that will enable you to stay “top of mind” with interested prospects at every stage of the sales/marketing funnel resulting in conversion. This new product, powered by ABM’s rich business audience data and remarketing technology ensures marketers’ that their targeted audience knows, “who they are, what they do and why they matter” at every stage of the sales/marketing cycle. Search and display have been known to offer a powerful combination to online marketers seeking to increase conversions. In recent research, “comScore found that “search alone produces an 82% lift in sales from visitors exposed to ads, compared to…119% when search and display campaigns are combined”. This new ABM product enables you to build optimum frequency and targeted audience display campaigns without wasted impressions to complement search marketing campaigns. You can now build effective reach and frequency programs to target and motivate your highest value prospects, effortlessly with this new product from ABM.

Water Cooler to Web

How Big?

So Big! Program Three: 150,000 Impressions: $5,250, effective CPM $35, 108 Clicks, Click-thru-rate.07 CPM for ABM and Remarketing Network Buy 30,000 impressions on ABM $55 CPM= $1, ,000 impressions on the $30 CPM= $3,600 Total $5,250 Expected Click thru rates 30,000 CTR on the ABM sites= 36 clicks 120,000 CTR on the Network= 72 clicks Total 108 clicks

So So Big! Program Two: 500,000 Impressions: $17,500, effective CPM $35, 360 Clicks, Click- thru-rate.07 CPM for ABM and Remarketing Network Buy 100,000 impressions on ABM $55 CPM= $5, ,000 impressions on the $30 CPM= $12,000 Total $17,500 Expected Click thru rates 100,000 CTR on the ABM sites= 120 clicks 400,000 CTR on the Network= 240 clicks Total 360 clicks

So, So So Big! Program One: 1,000,000 Impressions: $35,000, effective CPM $35, 720 Clicks, Click-thru-rate.07 CPM for ABM and Remarketing Network Buy 200,000 impressions on ABM $55 CPM= $11, ,000 impressions on the $30 CPM=$24,000 Total $35,000 Expected Click thru rates 200,000 CTR on the ABM sites= 240 clicks 800,000 CTR on the Network= 480 clicks Total 720 clicks

We have great new, high profile Rich Media ad positions that are proved to perform better and drive more impressions than static ads. We are now offering our advertising positions at a cost per thousand (CPM) basis so you can choose how many impressions you want delivered and your ad will stay live until we deliver that number! RICH MEDIA (run of site unless otherwise indicated) Peel back - $45 CPM Pencil Pushdown - $75 CPM Road Block Ad (homepage only) - $48 CPM Expandable leaderboard - $55 CPM Expandable Boombox - $55 CPM Expandable Tower - $55 CPM STATIC ADS (run of site) Leaderboard (728x90) - $43 CPM Banner (468x60) - $38 CPM Boombox – (300x250) - $35 CPM Tower (160x600) - $43 CPM Tower (120x600) - $38 CPM Button (125x125) - $31 CPM Laboratory Equipment Website Overview

Thank you your time, attention and support of Laboratory Equipment! Irene DeVos Sr. Sales Manager, Mid-Atlantic, Northwest, Europe Direct | Cell Laboratory Equipment |Chromatography Techniques | Rockaway, NJ | Fax