Joint Project of BU260 and BU270

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Presentation transcript:

Joint Project of BU260 and BU270 Proposal on Bake Sale Joint Project of BU260 and BU270

Product Strategy Hershey’s kisses Chocolate Cake Coconut Cake

Ingredients Hershey’s kisses Chocolate cake Coconut Cake 2 box chocolate cake mix $5.00 6 eggs 2.10 ½ Oil 1.00 Hershey's kisses 4.00 1 chocolate frosting 5.70 Total Cost $17.80 Coconut Cake 2 Cake Mix $5.00 1 cups sugar .20 7tsp. baking powder 1.75 2 tsp. salt .75 1/2 cup shortening 1.00 1 cup milk .85 1 lg Whip Cream 5.95 4 egg whites 1.40 2 shredded coconut 1.00 Total Cost $17.90

Hershey’s Kisses Chocolate Cake Total Cost: $17.80 Pricing Strategy Hershey’s Kisses Chocolate Cake Total Cost: $17.80 Desired return: 25% Mark up pricing: Retail price=17.80/1- 25%or .25 =$23.73 for the whole cake = $.98 or round up to $1.00 for a piece

Coconut Cake Total Cost: $17.90 Desired return: 25% Markup Pricing: Retail Price = $17.90/1-25% or .25 Whole Cake = $23.86 Per piece= $ .99

Promotion Strategy Word of Mouth Flyers

Promotion Strategy

Promotion Strategy

Target Market Strategy College of Micronesia Faculty and Staff Students

Tyson Otto Alisha Etse Berney Fred Group # 4 Tyson Otto Alisha Etse Berney Fred