1 Telling Your Company’s Story The EDS Storytelling Program

2 Telling Your Company’s Story Began 2005 Post cultural and financial crisis Needed a simple story to: Engage our people Energize our business Enhance EDS’ position in the marketplace

3 Telling Your Company’s Story Re-igniting Storytelling Culture Created “The EDS Story” Told in seven chapters: 1. You the right the right time …

4 Telling Your Company’s Story Re-igniting Storytelling Culture Created “The EDS Story” Told in seven chapters: 1. You the right the right time … 2. We see a world that others don’t see …

5 Telling Your Company’s Story Re-igniting Storytelling Culture Created “The EDS Story” Told in seven chapters: 1. You the right the right time … 2. We see a world that others don’t see … 3. We’re on a journey to get there …

6 Telling Your Company’s Story Re-igniting Storytelling Culture Created “The EDS Story” Told in seven chapters: 1. You the right the right time … 2. We see a world that others don’t see … 3. We’re on a journey to get there … 4. You can believe in tomorrow because we deliver today…

7 Telling Your Company’s Story Re-igniting Storytelling Culture Created “The EDS Story” Told in seven chapters: 1. You the right the right time … 2. We see a world that others don’t see … 3. We’re on a journey to get there … 4. You can believe in tomorrow because we deliver today… 5. We’ve got the people to succeed …

8 Telling Your Company’s Story Re-igniting Storytelling Culture Created “The EDS Story” Told in seven chapters: 1. You the right the right time … 2. We see a world that others don’t see … 3. We’re on a journey to get there … 4. You can believe in tomorrow because we deliver today… 5. We’ve got the people to succeed … 6. We are focusing on …

9 Telling Your Company’s Story Re-igniting Storytelling Culture Created “The EDS Story” Told in seven chapters: 1. You the right the right time … 2. We see a world that others don’t see … 3. We’re on a journey to get there … 4. You can believe in tomorrow because we deliver today… 5. We’ve got the people to succeed … 6. We are focusing on … 7. Seize the opportunity!

10 Telling Your Company’s Story Built Story Around the Premise … Made brand relaunch central to the story Published 100 stories in six months Erected 20 StoryWalls – employee “newsstands” Integrated with “The EDS Way” training – reaching 10,000 Used story to help win business – “cultural sell” Counseled companies on storytelling/employee engagement “Every employee is a storyteller in EDS’ success.”

11 Telling Your Company’s Story Bake in Key Components Character of EDS people Our proven capabilities EDS’ commitment to clients DNA of Our Stories EDS’ promise: “We deliver on our commitments so you can deliver on yours.”

12 Telling Your Company’s Story Create the Master Story Executive EDS Voice of the Employee Organization Engage and Build Leadership Engage and Build Re-engage and Build Engagement Process Sustain EDS Voice of the Employee Copyright © The Storytellers UK Limited 2005 Re-engage and Build Create the Living Story Evolving the Living Story Evaluate and Learn EDS Voice of the Employee

13 Telling Your Company’s Story Rolling Out the Story Engaged Leaders and Employees Evaluate And Learn Campfire Sessions Leadership Sessions Draft Living Story Copyright © The Storytellers UK Limited 2005 Build Local Story Capture Local Story Selection Feature Stories Story R&D StoryWalls Engage Senior Leaders’ Launch with Master Story Front-Line Launch Town Hall Briefings Employee Engagements

14 Telling Your Company’s Story