Present by: Stephy Ma Mark Power Chantelle Herburger.

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Presentation transcript:

Present by: Stephy Ma Mark Power Chantelle Herburger

Working on the idea for 20 years Announced the product on Tuesday 2/17 in New York. conferenceNew York. It will be available on March 3 rd, and only in Chicago & Seattle’s stores Offer other customers to pre-order online for home delivery Price: Price: $9.95 for 12 servings

Columbia Growing Region Latin America Flavor Nutty, smooth, well-balanced Intensity Medium “This is 100% Colombian Arabica coffee, ethically sourced. To enjoy it, all you have to do is tear open a pack and add water. Let the coffee brew 10 seconds and stir. Then enjoy the rich, smooth taste, with that signature walnut- like taste found in great Colombian coffees.” Italian Roast Blend Specialty Roast Flavor Sturdy and deep & roast flavor Intensity Extra Bold “It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% Arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.”

Good move or bad move? Effects on pricing? Twitter

,193590,193765,193772&CCAID=SBXCOFTUMBLR instant-coffee.html gen/ap/Finance_General/Starbucks_Instant_Coffee.html?cxntlid =sldr_hm _instant.fortune/index.htm