1 Retailer Ad Support for Coffee & Tea Categories A Review of Circular Print Ads 1 st Half of 2011 Source: ECRM’s MarketGate Ad Comparisons U.S. & Canadian.

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Presentation transcript:

1 Retailer Ad Support for Coffee & Tea Categories A Review of Circular Print Ads 1 st Half of 2011 Source: ECRM’s MarketGate Ad Comparisons U.S. & Canadian Retailers, 26 Weeks Ending 7/2/2011 Includes Grocery/Drug/Mass/Dollar Channels, Includes Alcohol Products

2 Retail Ad Support Across Hot Beverage Categories Share of Hot Beverage Ads Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/ Excludes Liquid Teas

3 Top Promoted Coffee Brands Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/2011

4 Top Promoted Tea Brands Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/ Excludes Liquid Teas

5 Retail Ad Support Vs. Year Ago Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/ Excludes Liquid Teas

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