Activision Blizzard, Inc. Steven Kapral February 12, 2010 CIS 1055 Section: 002

Kapral Section: 002 ChairmanVice Chairman Co- Chairman LocationPhoneFax Jean- Bernard Levy Bruce HackBrian Kelly 3100 Ocean Park Blvd. Santa Monica, CA United States Sales (mil.) $3, Employees 7,000 Please click picture to visit company’s website

Kapral Section: 002 President, CEO and Chief Executive Officer of Activision Blizzard: Robert A. Kotick President and Chief Executive Officer of Activision Publishing, Inc: Michael J. Griffith Chief Public Policy Officer of Activision Blizzard: George Rose Chief Financial Officer and Chief Corporate Officer of Activision Blizzard: Thomas Tippl Chief Customer Officer of Activision Blizzard: Brian Hodous Chief Legal Officer of Activision Blizzard: Chris Walther Chief Human Resources Officer of Activision Blizzard: Ann Weiser President and Chief Executive Officer of Blizzard Entertainment: Michael Morhaime

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Activision Blizzard, Inc., through its subsidiaries, publishes online, personal computer (PC), console, and hand-held games worldwide. The company develops and publishes video games, as well as maintains its proprietary online-game related service, Battle.net. It also publishes interactive software products and peripherals internationally. The company’’s products cover various game categories, including action/adventure, action sports, racing, role-playing, simulation, first- person action, music, and strategy. Its products include Guitar Hero, Call of Duty, Tony Hawk, Spider-Man, X- Men, James Bond, and Transformers, as well as Diablo, StarCraft, Warcraft, and World of Warcraft. The company is based in Santa Monica, California. Activision Blizzard, Inc. is a subsidiary of Vivendi S.A. Kapral Section: 002 BACK TO SLIDESHOW

The main goal of Activision Blizzard, Inc. remains that of providing new and innovating styles and methods of creating games for modern game consoles. Activision Blizzard, Inc. strives to create the most detailed and fun games in the market. This company also plans to create games for a diversifying world, with focuses on different age groups, genders, etc. Kapral Section: 002 BACK TO SLIDESHOW

Some innovative games created by Activision Blizzard, Inc. include: Kapral Section: 002

The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products. The packaged software industry is capital-intensive: average annual revenue per worker is more than $400,000. The custom programming industry is labor- intensive: average annual revenue per worker is about $115,000. Kapral Section: 002 Competitive companies include: Electronic Arts Inc. Sony Corporation Take Two Interactive Software

Kapral Section: 002

Contact Information: Kapral Section: 002 Phone: Fax: Address: 3100 Ocean Park Blvd. Santa Monica, CA United States