Datamax-O’Neil Warehouse/Distribution Workshop Theo Bielowicz Sales Director, NA Mimi Bartholomew Sales Manager, NA

Topics Warehouse/Distribution Market Conditions Markets Datamax-O’Neil Solutions Summary

Market Conditions Warehouse/Distribution Barcode Printer Investments are Slowing Down Less new installations, mostly replace/upgrade Many just keep fixing existing printers Pricing is becoming even more competitive Shift from high-value Industrial Printers to value line models at lower price points Significant amount web-pricing Solution Model Needs to be Implemented Printer, Software, Supplies & Service Focus on niche markets and become a trusted advisor

Market Opportunities Warehouse/Distribution Portable / Mobile Printing Facility modularity Wireless infrastructure Forklift Mounted Printers Improved forklift user efficiency Improved picking & labeling accuracy Mandates Customer specific - Retailers, manufacturers, etc… Industry specific – Healthcare, Chemical, etc… Readable barcodes – barcode verification is less expensive than costly chargebacks

Datamax-O’Neil – Fact Sheet A Leading global provider of stationary and portable label and receipt printing solutions Well over 2 million printers manufactured More than 200,000 end-users Over 350 employees worldwide 50+ years of experience Headquarters in Orlando, FL Global sales and technical support operations with offices around the world An Operating Unit of Dover Corporation

What Sets Datamax-O’Neil Apart? We focus on earning customer loyalty Our People Collaborative Relationships Personalized Support Reliable Products Individualized Products Reliable, Durable Product Reputation Strong Partnerships – Channel, Co-Supplier, Corporate Parent

Reliable Products Market reputation for reliability Durability – gives you a performance edge Wide range of products in both stationary and portable Higher level of functionality to meet the most diverse applications

Companies We Serve

Product Portfolio Stationary Printers Portable Printers Printer Supplies

Stationary Printers E-Class Mark III A-Class Mark II Desktop, Industrial, Print & Apply, Ticketing E-Class Mark III A-Class Mark II Printer Profile Printer Profile Compact desktop thermal printer Industrial printer features in small footprint Affordable to own Easy to use Economical to operate Print engine for print- and-apply applications RFID Capable Ideal Applications Manufacturing • Distribution Food & Beverage • Pharmaceutical Health & Beauty Ideal Applications Shipping Labels • Retail Labels and Tags • Parcel/Post Postage Basic Advanced Professional Professional+

Stationary Printers M-Class Mark II I-Class Mark II Desktop, Industrial, Print & Apply, Ticketing M-Class Mark II I-Class Mark II Printer Profile Printer Profile Small footprint for an industrial printer Precision die-cast aluminum frame Real time clock standard Multi-language menu RFID capable Mid range industrial printer-modular design Low power consumption-ECO friendly OPTIMedia feature for best print quality Field installable options Ideal Applications Ideal Applications Pharmacy • Shipping • Product Labeling Postal Services • Asset Tracking • Small Business Inventory Control Logistics Management • Baggage Tags Retail/Apparel • Inventory Control • Library Systems Asset/People Tracking • Anti-Theft

Stationary Printers H-Class S-Class Desktop, Industrial, Print & Apply, Ticketing H-Class S-Class Printer Profile Printer Profile Printer Profile High performance industrial printer with rugged design Wide range of resolutions and sizes Largest 240 x 320 graphical display in its class Best connectivity-many standard communication ports RFID Capable Countertop (ST) or under-counter (SV) ticket printers Ideal Applications Arts & Theatre • Travel • Recreation • Events Ideal Applications Compliance Labeling • Shipping & Receiving Product Identification • Inventory Control Asset Tracking • Manufacturing

Stationary Printers Performance Performance Series Printer Profile Printer Profile High performance industrial printer with rugged design Wide range of resolutions and sizes Largest 240 x 320 graphical display in its class Best connectivity-many standard communication ports RFID Capable PCL Ideal Applications Compliance Labeling • Shipping & Receiving Product Identification • Inventory Control Asset Tracking • Manufacturing

Stationary Printers MP Compact4 Mark II MP-Nova Series: Desktop, Industrial, Print & Apply, Ticketing MP Compact4 Mark II MP-Nova Series: Printer Profile Printer Profile Printer Profile Small but mighty: compact size Mobile version for forklifts Shock & vibration ready Orientation: mounted in any position RFID All metal casing 4” and 6” width printers Thermal transfer option Real time clock standard RFID Ideal Applications Ideal Applications Transportation & Logistics • Pharmaceuticals Retail • Manufacturing Medical • Warehouse • Retail • Postal

Portable Printers RL3 RL4 LP3 Value Receipt, Ultra-Rugged Receipt and Label Printers LP3 RL3 RL4 Printer Profile Printer Profile Printer Profile Extra large media capacity with easy side load High capacity retail printing 3” Thermal label Ultra rugged & fast High capacity battery for shift plus wireless use 3” Thermal label Ultra rugged & fast Simple design and integration 4” Thermal label Ideal Applications Ideal Applications Ideal Applications Retail • Manufacturing Logistics and Distribution Parcel • Manufacturing Cold Storage • Retail Logistics and Distribution Parcel • Manufacturing Cold Storage • Retail

Portable Printers microFlash 2te microFlash 4te Apex 2, Apex 3, Apex 4 Value Receipt, Ultra-Rugged Receipt and Label Printers Apex 2, Apex 3, Apex 4 microFlash 2te microFlash 4te Printer Profile Printer Profile Printer Profile Light duty Compact & lightweight 2”, 3”, 4” Thermal receipt Ultra rugged Compact with large media capacity 2” Thermal receipt Ultra rugged Compact with large media capacity 4” Thermal receipt Ideal Applications Ideal Applications Ideal Applications Mobile POS • Transportation Field Service • Public Services Route Accounting Route Accounting • Direct Store Delivery (DSD) • Field Service, Logistics Home Delivery • Pre-Sales Systems Route Accounting • Direct Store Delivery (DSD) • Field Service Logistics • Home Delivery Pre-Sales Systems

Portable Printers OC2 OC3 PrintPAD Value Receipt, Ultra-Rugged Receipt and Label Printers PrintPAD OC2 OC3 Printer Profile Printer Profile Printer Profile Single mobile computer and printer solution Motorola, Intermec, Honeywell support 4” Integrated thermal receipt Clam shell loading Ergonomic, simple and lightweight 2” Thermal receipt Clam shell loading Ergonomic, simple and lightweight 2” & 3” Thermal receipt Ideal Applications Ideal Applications Ideal Applications Beverage & Food Sales • Field Service Law Enforcement • Route Accounting Direct Store Delivery • Transportation & Logistics Retail • Mobile Point-of-Sale Hospitality • Healthcare Transportation • Field Sales & Service Retail • Mobile Point-of-Sale Hospitality • Healthcare Transportation • Field Sales & Service

E-Class Mark III Mobile Power Unit (battery) Performance Overview “Performance is measured in days, not hours” Lithium polymer battery technology allows for: Long Lasting - Printing 4000 (4” x 6”) shipping labels on a single charge. Fast Recovery - Charging times less than three hours. Long Life - More than 2x the life of other battery technologies.

H-Class with Linear Scanner No other competitive scanner product available in the marketplace today that is comparable by design, simplicity or cost. Highly efficient Compact in size Feature Rich Value priced at $1,395.00

H-Class with Linear Scanner Error Handling: Error Handling: Automatic voiding of the unreadable label Automatic label reprinting after voiding Selectable number of reprinting tries (up to 3X) Manual fault handling intervention, if desired.

MP Series Specialty Printers Combines efficient design with industrial ruggedness in a small footprint Easy loading open accessible design Ideal for high volume printing Long lasting printer with maximum uptime! For businesses needing industrial grade reliability, compact size Stationary Model Mobile Model for fork truck environments Anti-vibration mounts 24-48 VDC – connects directly to the fork lift battery Printers serve manufacturing, warehouse and distribution center applications

Printer Supplies Broad Offering, Top Quality, Reliable Performance Leading provider of: Custom and stock labels and receipts Ticketing media Ribbons Cleaning supplies Full service label converter and specializing in complete color pre-printing services for all custom products Tested and certified for optimum printer performance

Try It - Buy It & Purchase Demo Program Our Demo Program allows you to test the solution at no cost or obligation. Paperless process (for the VAR) Available through your Channel Manger 90 day test window Factory New Unit Demo Purchases 1 printer per model / year 65% discount for VAR “That was easy!”

Why Datamax-O’Neil should be your leading thermal printer partner... Key takeaway’s… Why Datamax-O’Neil should be your leading thermal printer partner... Datamax-O’Neil offers the most competitive range of thermal printers for both Stationary and Portable applications Expanding line offering what partners and end-users are requesting… Demo Program for Printers & Supplies, known as the easiest in the industry End-user brand recognition – long-standing and reliable, have confidence in the solution you sell Be profitable in selling Datamax-O’Neil – good margins for you and your partners Contact your BlueStar Sales Rep for more information on Datamax-O’Neil printing solutions

Thank You! Contact Us 4501 Parkway Commerce Blvd. Orlando, FL 32808 Phone: 800-816-9649 Phone: 407-578-8007 Fax: 407-578-8377 www.datamax-oneil.com