NBCUniversal Operations & Technology Services Date 5/16/2015 P1 HPA 2013 Broadcasters Panel Glenn Reitmeier Feb 20, 2013

NBCUniversal Operations & Technology Services5/16/2015 TV Everywhere Wave of availability coming, as rights are cleared and systems are deployed On-demand Linear TVE will fuel continuing rapid change in devices and viewing Next-gen web and compression technologies – HEVC and DASH Content transfer among screens Audience measurement challenges

NBCUniversal Operations & Technology Services London Olympics – TV and Online Viewing TV July 27 – Aug 12 (17 days) 5,535 hours of coverage on NBC, MSNBC, CNBC, Bravo, Telemundo Most-watched US TV event in history, with 219.4M viewers (up 2% from Beijing) Average over 31.1M viewers per night over 17 days Online All events streamed live 57.1M unique visitors (+10% compared to Beijing), 10.1M uniques on mobile devices (+55%) Over 94M on-demand video streams (6.7M hours) Over 64M live video streams (13.6M hours) Multi-Platform Impact People who tuned in using four devices — a TV, tablet, personal computer and smartphone — spent more time each day watching the Games, a total of five hours and 34 minutes, than viewers who watched only on TV, who logged three hours and 12 minutes 5/16/2015

NBCUniversal Operations & Technology Services Second Screen Synchronized second screen content Zeetags - web links that are relevant to program/ad content Social media integration 5/16/2015

NBCUniversal Operations & Technology ServicesDate 5/16/2015P5 Mobile TV - Dyle Dyle broadcasts on-air 100+ stations in 35 markets, reaching 55% USHH All 10 NBC and 8 Telemundo Owned Stations and 27 NBC Affiliates Stay tuned for more upcoming station announcements Receivers now available Tuner dongles for iOS from Belkin, Elgato and Escort Samsung Galaxy Lightray Smartphone available through MetroPCS RCA mobile TV tablet launching this spring 2013 is the year of consumer launch See Dyle in the demo room!

NBCUniversal Operations & Technology Services Spectrum National Broadband Plan Recommends taking 120 MHz (20 channels) away from broadcast spectrum Middle Class Tax Relief and Job Creation Act of 2012 No forced relocation from UHF to VHF "make all reasonable efforts to preserve, as of the date of the enactment of this Act, the coverage area and population served of each broadcast television license, as determined using the methodology described in OET Bulletin 69.” Broadcast Television Spectrum Incentive Auction NPRM Many difficult and complex questions posed Continued dependence on spectrum NAB: 17.8% USTVHH (20.7M HH, 53.8M consumers) rely on over- the-air signals Many more cable subscribers reliant on OTA to the cable headend 5/16/2015

NBCUniversal Operations & Technology Services The Future ATSC 3.0 effort underway… Mobile HD? Ultra-HD? Second Digital Transition? FCC? Global Standard? … Progress on Harmonization? 5/16/2015

NBCUniversal Operations & Technology Services Other Topics AFD – still very important – est. 300M old analog sets are still out there… Loudness – all networks and cable channels fully compliant and certified Video Description – MVPD system limitations remain an issue Video Description or Alternate Language? An industry-level coordinated approach would be beneficial 5/16/2015