Air Force Reserve PUBLIC AFFAIRS Captain Ann Knabe Chief of Public Affairs 440th Airlift Wing General Mitchell Air Reserve Station Milwaukee, Wisconsin
What is Public Affairs? Public Affairs: The wing commander’s programPublic Affairs: The wing commander’s program Communicates the commander’s key messages to various audiencesCommunicates the commander’s key messages to various audiences 4 broad areas: internal communications, community relations, congressional relations and media relations4 broad areas: internal communications, community relations, congressional relations and media relations
Keeping our internal customers informed The Flying Badger (unit newsletter) “Commander’s Call” topics Update/Create Unit Fact Sheets & Commander biographies Manage Web Page Content Internal Communications
Community Relations A true partner in the community
Community Relations 440th Airlift Wing Community Council Wing Speakers Bureau Base Tours Orientation Flights Civic Leader Tours School visits Noise and Environment issues addressed
Special Events Special Days: Clergy Day Employer Day Memorial Day Elected Officials Day Civic Leader Tour
Armed Forces Week events Military Display Civic Dinner Dance Wisconsin Club Armed Forces Dinner Awards Luncheons Governor signing statement of support Military Day at Miller Park Flyover, etc.
Congressional Relations Educate our elected officials about the Reserve Legislative Update “Influence” decision-makers on Capitol Hill
News Media Relations DirectHonestInformative
Publicize the Wing & AFRC missions Answer media queries Work Presidential visits Escort into operational areas Media Orientation flights Manage Crisis Communications News Media Relations
Internal Communication + Community Relations + Media Relations + Congressional Relations Informed, supportive audiences! 4 Areas of Communication