Hill Farm Furniture

 Marketing Function- Sell Furniture by targeting people who need furniture

 Because you have to analyze the market to come up with your market function.

 Hill Farm’s market position is in the middle of the market. Because they’re not the biggest but not the smallest.

 They want to target parents that may need new furniture.

 Their marketing strategy is getting more powerful by the year and could be why they are where they are now.

 They operate their market by targeting young adults who may be moving for the first time and want to decorate their new house and I believe that’s a good move because if I had that kind of business that what I would do.

 I don’t know the exact percent but they are fifth in the market.