Product campaigns made by API Tomáš Hanáček

What are Product campaigns? Why to use them? Real results How to build them? API tools API Product campaigns in 5 steps Q & A Overview

What are Product campaigns? Very specific campaigns for your products Specific keywords (name of your product) Specific ads (prices, discounts, promotions, inventory, …) Relevant landing page with details about the product washing machine washing machine whirpool whirlpool awe 60610

Why? Because of long-tail Washing machine Washing machine Whirlpool Whirlpool AWE 60610

Why? Increase: Reach Conversions Revenue ROI Conversion rate CTR

Results (AdWords)

Results (Sklik) Sklik research : Travel agencies (using normal and product campaigns) Conversion = Order

How? Manually + no extra knowledge (Excel, AdWords editor, Refine,...) - useful if you have only few products - time consuming updates

How? Half-automatically + easily create unlimited number of adgroups (XML + Excel + AdWords Editor) - time consuming updates - extra knowledge (Excel, AdWords editor, Refine,...)

How? Automatically! API, AdWords Scripts + Time efficient -> reduce cost for managing campaigns + regular updates of your campaigns (hourly, daily) + reduce manual work -> reduce errors + focus on creative tasks (no repetitive boring jobs) - you have to pay for using API tools

How? Automatically! AdWords scripts + free of charge + can parse XML (nowadays) - little robust solution (hard to debug, timeout,...) - you need to know JavaScript - work only in AdWords API tools + user friendly interface + much more robust than AW scripts + no extra skill needed + works in AW, Sklik - you have to pay monthly fees

API tools

AdBoost vs. PPCBee AdBoostPPCBee Support**** Free trial**** KW pattern generator***** Ad pattern generator***** Sklik support***** AdWords support*** User interface***** Pricing****

AdBoost pricing

PPCBee pricing

AdBoost

PPCBee

API Product campaigns in 5 steps

1. Insert XML feed 2. filter & transform products

3. Create campaign

4. Add KeyWord patterns

5. Add Ad patterns

Automatization fails

Recommendation Combine with automatic rules! (high spend, impressions, CTR,...) Suitable for goods, that´s search by exact name (electronics, tires, perfumes, sports equipment) and services (travel agencies); Avoid clothing, furniture, household goods,... Don´t advertise products with low price or margin. Clean-up your feed of irrelevant expressions: Colour of products (green, black, …) ranking (***, 80 %, …) Additional information ( + free case, free shipping, …)

Some of our API clients

Q & A Tomáš Hanáček Online strategist B2BGroup.cz facebook.com/hanacek