SOCIOLOGY A Down-to-Earth Approach 8/e SOCIOLOGY Chapter Two Culture This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. James M. Henslin
Chapter 2: Culture Copyright © Allyn & Bacon Language, Beliefs, Values, Norms, Behavior Passed from One Generation to the Next Story in Morocco – unfamiliar territory and universal norms Material – Jewelry, art, buildings, etc. Nonmaterial Cultures – beliefs, values, etc. What is Culture? - Basics in Sociology What is Culture? - Basics in Sociology
Chapter 2: Culture Copyright © Allyn & Bacon Using your sociological imagination in culture Meeting someone new and seeing the effects of a much different culture Internalization of our norms – eye contact, space, etc. Culture Shock – When your material and non-material fail you. The eerie feeling is culture shock. Ex. Pushing Ethnocentrism – “Culture within us” - Positive/Negative Culture and Taken-for-Granted Orientations
Chapter 2: Culture Copyright © Allyn & Bacon Understanding cultures on their own terms Not seeing the culture as inferior or superior None of us can be entirely successful at practicing cultural relativism. Strange foods. p.39 Evaluation through our lens. “Sick Cultures” – Robert Edgerton - Lack of enhancement in our lives Confronting Contrasting Views of Reality Practicing Cultural Relativism
Chapter 2: Culture Copyright © Allyn & Bacon Symbol – something to which people attach meaning and that they use to communicate Gestures Using ones body to convey messages without words Gestures’ meaning differ among cultures Can Lead to Misunderstandings Looking like a Monkey – “Your momma is a whore” Left handed Americans Components of Symbolic Culture or Non-Material Culture
Chapter 2: Culture Copyright © Allyn & Bacon
Chapter 2: Culture Copyright © Allyn & Bacon Language Because written language lacks subtle cues, Emoticons – online use Provides social or shared past Provides social or shared future Allows shared perspective Allows complex, shared, goal-directed behavior Like Gestures the same sound in one culture is entirely different in another Components of Symbolic Culture
Chapter 2: Culture Emoticons - Mike Jones Microsoft Programmer :-)Smile;-) Smile with a wink :<}) User with mustache, smiling :-||Mad :-))Really happy:-DBig grin :-*A kiss:' -(Crying :-P~A lick:-P Sticking out your tongue =8O Bug-eyed with fright :-~~~Drooling =:O Frightened (hair standing on end) -:-) User sports a mohawk and admires Mr. T Copyright © Allyn & Bacon
Chapter 2: Culture Copyright © Allyn & Bacon Language Has Embedded Within It Ways of Looking at the World Sapir-Whorf Reverses Common Sense It is our language that determines our consciousness Language both reflects and shapes cultural experiences Ex. Goth’s, Jock’s Language and Perception: Sapir-Whorf
Chapter 2: Culture Copyright © Allyn & Bacon Values - What is desirable in life The standards at which we determine what is good or bad Norms - Expectations or rules for behavior “Should Do” Expectations in our societies Sanctions - Reaction to following or breaking norms Positive Sanctions Negative Sanctions Moral Holidays – Mardi Gras, Party Cove Values, Norms, and Sanctions
Chapter 2: Culture Copyright © Allyn & Bacon Folkways - Norms not strictly enforced Walking on the right side of the sidewalk Holding a door Mores - Core Values: We insist on conformity Taboo – Most extreme more Law Folkways and Mores
Chapter 2: Culture Copyright © Allyn & Bacon Subculture - A World Within the Dominant Culture Example – Physicians Tens of thousands of subcultures Some broad – Some specific Countercultures - Groups With Norms and Values at Odds With the Dominant Culture Survivalists -a person who anticipates and prepares for a future disruption Enthusiasts v. Gangs Subcultures and Countercultures
Chapter 2: Culture Copyright © Allyn & Bacon Values in U.S. Society Romantic Love Democracy Science and Technology Religiosity Freedom Efficiency and Practicality Education Humanitarianism Activity and Work Racism and Group Superiority Material Comfort Individualism Equality Progress Achievement and Success
Chapter 2: Culture Copyright © Allyn & Bacon Value Clusters – values that together form a larger whole Hard work, education, efficiency, material comfort, and individualism are bound together Value Contradiction – to follow the one means that you will come in conflict with another. Freedom, democracy applied only to some groups. Women's Liberation, Racism, Sexism “It is precisely at the point of value contradictions, then, that one can see a major force for social change in a society.” Values Clusters, Contradictions, and Social Change
Chapter 2: Culture Copyright © Allyn & Bacon Leisure Luxury Crusies Self-fulfillment Self help movement Physical Fitness Fitness centers, IE Curves For Women Youthfulness Botox Concern for the Environment Emerging Values
Chapter 2: Culture Copyright © Allyn & Bacon Culture Wars: When Values Clash Homosexuality Value as Blinders – What is attainable? “Ideal” vs. “Real” Culture Norms, values etc. that the group sees as ideal However most people don’t reach these ideals, this is what sociologist call Real Values and Culture
Chapter 2: Culture Copyright © Allyn & Bacon Some Activities are Universal - Courtship, Marriage, Funerals, Games Page 56 Cultural Universals
Chapter 2: Culture Copyright © Allyn & Bacon Controversial View of Human Behavior Biology Cause of Human Behavior Charles Darwin and Natural Selection Sociologists and Social Biologists on Opposite Sides Sociobiology
Chapter 2: Culture Copyright © Allyn & Bacon The New Technology - New Tools Cultural Lag and Cultural Change Technology and Cultural Leveling Technology in the Global Village