Cigarette Litter Prevention Program 2011 CLPP: Alternative Venues January 19, 2011

Cigarette Litter Prevention Program  Philip Morris USA, an Altria company  Reynolds American Inc. Services Company Our shared goal: reducing cigarette butt litter

Cigarette Litter Prevention Program Everything you need to implement the program, including customizable resources The Guide is online at

Cigarette Litter Prevention Program  Through the end of 2010, over 800 programs!  The CLPP has been implemented in every state….except UTAH  2010 average reduction….cigarette litter reduced by 42%!

Cigarette Litter Prevention Program Sustainability Survey

Cigarette Litter Prevention Program 21 communities showed sustained impact of their local programs via follow-up scans Average reduction of 47% Ash Receptacle maintenance is critical Ongoing Public Education is recommended 2009 Sustainability Survey

Cigarette Litter Prevention Program 6 of the original 2009 participants scanned again in 2010…. The average reduction increased to 61%! 15 new participants - original average reduction of 52%.... Increased this to 64%! 2010 Sustainability Survey

Cigarette Litter Prevention Program Andrea, Adam, Carolyn and Lourdes are here today The team has been invaluable in:  assisting KAB Affiliates with local programs  helping KAB develop and improve program delivery CLPP National Advisory Team

Cigarette Litter Prevention Program From downtowns to a 2011 emphasis on Alternative Venues

Cigarette Litter Prevention Program Beaches & Waterways Recreation Areas Parks Highways Colleges & Universities Special Events &Tourist Attractions Alternative Venues include :

Cigarette Litter Prevention Program Methodology essentially the same, but Implementation will vary depending on venue type selected

Cigarette Litter Prevention Program  Gather a Task Force  Assess needs and establish a budget  Prepare for implementation  Kick-off Cigarette Litter Prevention Program  Evaluate impact  Sustain and expand How the Program Works

Cigarette Litter Prevention Program  Elected Officials  Municipal Department Directors  Civic Leaders and Organizations  Media Representatives  Business and Property Owners and Managers The CLPP Task Force

Cigarette Litter Prevention Program  Beaches  Recreation areas  Parks  Special events or tourist attractions  Colleges and universities  Highway Welcome Centers Venue-specific Task Force Members?

Cigarette Litter Prevention Program  Parks and recreation areas  Beaches, lakefronts, and waterways (access areas)  Roadways and highways  Recurring special events or attractions Select your Program Area

Cigarette Litter Prevention Program

Conduct Preliminary Scan – Count cigarette butt litter in small representative section of area – Preliminary scan identifies key “transition points” Scanning the Program Area

Cigarette Litter Prevention Program Conduct follow-up scans Scanning the Program Area

Cigarette Litter Prevention Program Scanning the Program Area Map it! Keep good records! The Scanning instructions are in the “Resources” section of the program website

Cigarette Litter Prevention Program  Review and support local Litter Laws  Educate the Public in a variety of Media  Install Ash Receptacles at Transition Points  Distribute Pocket Ashtrays to Adult Smokers Use the Four Strategies

Cigarette Litter Prevention Program  Is cigarette butt litter specified in the law?  Is there local support to have it included? Litter Law Review

Cigarette Litter Prevention Program  Is there enforcement of the litter law as it relates to cigarette butt littering?

Cigarette Litter Prevention Program  PSA’s in a variety of media – print, radio, TV, billboards…  tee-shirts, bumper stickers, coasters, table tent cards…  reach as many people as possible at events, meetings, Facebook, websites… Public Education

Cigarette Litter Prevention Program  Educate the public that a cigarette butt dropped on the ground is litter, too

Cigarette Litter Prevention Program  Or, on the Beach See the Resources Section for PSA’s

Cigarette Litter Prevention Program

 Park CLPP: ----a Beach State Park, Connecticut

Cigarette Litter Prevention Program

 Or, on the Roadways – Hot Springs, AR

Cigarette Litter Prevention Program

Install Ash Receptacles – but what kind?

Cigarette Litter Prevention Program Free standing? Wall-mounted? Pole-mounted? Any Restrictions? Get Permission! Research Required for Best Selection

Cigarette Litter Prevention Program

Pocket or Portable Ashtrays

Cigarette Litter Prevention Program Aim to distribute at regular intervals from program launch until follow up scan. A great one-on-one teachable moment – in-person contact ideal Pocket Ashtray Distribution to Adults

Cigarette Litter Prevention Program Q and A: Please share your questions on any aspects of the program

Cigarette Litter Prevention Program You may also send these via to Thank you for joining us today! Bronwen Evans, Director, Litter Programs Questions?