PRODUCT FOCUS 2/3/14 – 2/14/14

INTRODUCTION Our Product Focus for the next two weeks is VMware. VMware is the current industry leader in server / data center virtualization. VMware’s solutions can be found in 99% of all Fortune 500 companies and they currently hold between 74 – 82% market share with small and medium sized businesses. VMware’s solutions extend from the datacenter with their industry leading vSphere product to the desktop with Horizon View. VMware also offers vCenter for centralized management of your virtual infrastructure. Finally, VMware’s vCloud Suite allows an organization to move their virtualized solutions to a private cloud to increase efficiency, security, and availability.

Social Media  The goal of our social interaction is to strengthen our brand in the minds of our customers  Our social media posts are meant to be informative for our customers and not typically sales driven, though a small percentage will direct back to our websites to display standard course offerings  Typical social posts will link to blog articles, informational white papers, or free- to-attend events such as our weekly webinar series  Look for a new post each day for the next two weeks to push our VMware focus. PRODUCT FOCUS NOTES

Target Audience  IT Professionals involved in any aspect of the planning, designing, and deploying of a virtualization and/or cloud solution  IT Professionals with a systems administration background in Windows or Linux who are migrating to a virtualized environment  Professionals whose job titles may include:  IT Infrastructure Architect  System Administrator  Datacenter Administrator  System Engineer  Datacenter Operator  Decision makers whose job titles may include:  CIO, CTO, CSO, CISO, VP, Director of IT, VP of IT, IT Manager PRODUCT FOCUS NOTES

 Apart from providing daily social updates, numerous blog articles to link to, and an external to send to clients, we have also provided you with a variety of supporting documents to use throughout the two week product focus and beyond.  The supporting documents for our VMware Product Focus include such things as sell sheets with class dates and pricing, official class and data sheets from VMware, a technical white paper from VMware describing why companies benefit from virtualization, business pain points, a certification summary sheet, and virtualization infographics highlighting benefits and costs savings.  The documents are detailed within this presentation. SUPPORTING DOCUMENTS

Internal Training  To coincide with each product focus the Marketing Team also schedules internal training and a public webinar. It is our intention to provide an internal training session the Friday prior to the kick off of each bi-weekly product focus. We will attempt to reschedule the internal training session if it is set to occur during the last week of the month so as not to interrupt sales. Public Webinars  Our Next Level Webinar Series occurs each Thursday. It is our intention that the webinar taking place on the 2 nd Thursday of each Product Focus will support the current topic / product. This provides you with an opportunity to reach out to customers interested in the product and inform them of the free event.  VMware Software Defined Datacenter in 2014  Thursday Feb 13, 11:00 – 12:00 EST Link: SUPPORTING EVENTS

I NTERNAL DOCUMENTS

Why Choose VMware?  A comparative analysis for new virtualization customers  Includes:  An introduction to VMware virtualization platform  An explanation of why VMware solutions are perfect for business critical applications  Analysis of how virtualization provides more flexibility and a lower total cost of ownership  Perfect for those new to virtualization to help fully understand it’s many technical benefits. INTERNAL DOCUMENTS

VMware Official Class Sheets  Available for 11 of our Authorized VMware classes spread across vSphere, View, vCenter, and vCloud  Course Overview and Objectives  Target Audience and Pre-requisites  Full Course Outlines  Excellent content to review prior to discussing different course options with a client INTERNAL DOCUMENTS

VMware Official Data Sheets  One for each product  Includes:  Introduction and Technical overview  Key Benefits  How Does it work?  How is it used?  Key Features  Great resource to understand each products value and potential use in an IT environment INTERNAL DOCUMENTS

VMware Pain Points  vSphere, View, vCenter  Summarizes issues your customers may be experiencing  Introduces questions to potentially pose to your customers with notes that may serve as talking points throughout your conversation  Great resource to have at your disposal when exploring opportunities with your clients INTERNAL DOCUMENTS

VMware Certifications  vSphere, View, vCloud  Full breakdown of requirements  Separate paths detailed for every type of individual INTERNAL DOCUMENTS

InfoGraphic – CIOs and Virtualization Trends  Predictions for 2015  ROI numbers  The major contributing factors for virtualization growth  Great insight into how CIOs see virtualization impacting their business INTERNAL DOCUMENTS

EXTERNAL DOCUMENTS

The Benefits of VMware Training  At least one sheet each for vSphere, Horizon View, vCenter, vCloud  Details:  New Horizons introduction  Brief product description with capability summary  Associated certification information  These sheets are localized by market EXTERNAL DOCUMENTS

VMware Class Lists  One sheet each for vSphere, Horizon View, vCenter, vCloud  Details:  Short description  Key Benefits  Class Dates and Pricing  These sheets are localized by market EXTERNAL DOCUMENTS

InfoGraphic – The Currency of Virtualization  Breaks down operational and financial benefits of basic and advanced virtualization  Numbers that describe:  Cost benefits per end-user  Increased efficiency in provisioning new infrastructure  Decreases in unplanned downtime per application  Easy to digest information for your customers thinking of expanding their virtualization footprint EXTERNAL DOCUMENTS

InfoGraphic – The Myths and Realities of Virtualizing Applications  Results from 500 IT Decision Makers  Highlights many misconceptions about virtualizing applications such as:  Cost  Performance  Availability  Interesting information for your customers looking into implementing virtualized applications EXTERNAL DOCUMENTS

Please contact your local Marketing Team with any questions pertaining to any of our Product Focus content We also encourage feedback on our Product Focus materials – if there are certain types of content you would like to see more of please communicate that to your local Marketing Team as well. QUESTIONS?