Proudly Serving the Human Resources Community!

INTRODUCTION Stan Lasater  20 years experience in Recruitment Advertising  4 time CEA award winner  Experience with local and national accounts  Extensive client service experience  Proactive approach to cost- containment, metrics and alternative media Market Research & Analysis Media Planning Campaign Development Worldwide Ad Placement Contract & Rate Negotiations Build/consult to create Integrated Marketing Strategies Special Event Coordination Public Relations Referral & Retention Programs College Recruitment Diversity Strategies And much more!!!!!

ABOUT AXXIS Nearly 60 years combined recruitment advertising experience Experience with national and local accounts Specialize in Recruitment Advertising  Internal  External  Public Relations  Full-service offices

Top Trends for 2009

TOP 12 SITES IN THE US HOW EFFECTIVE IS YOUR STRATEGY? 1. GOOGLE 2. YAHOO 3. MYSPACE 4. YOUTUBE 5. FACEBOOK 6. LIVE 7. MSN 8. WIKIPEDIA 9. EBAY 10. AOL 11. CRAIGSLIST 12. BLOGGER

UPGRADING EMPLOYMENT BRAND Strengthen corporate message Increase/diversify media coverage Study competitive intelligence Increase visibility online Counter any “negative” employment brand

REVIVE YOUR REFERRAL PROGRAM Typically highest volume of applicants Assists with increased retention Ensure program success:  Make sure rewards are comprehensive, visible and immediate  Encourage current employees to leverage social networking. Classified Intelligence (July 2008) ERP is 20% more effective than job boards such as Monster, CareerBuilder and Dice

FOCUS ON QUALITY HIRES Improve quality hire metrics Create retention program Identify sources for quality candidates  Social networking  Associations/organizations  College programs (i.e. Pharmacy, engineering, etc.)

UPGRADING SUCCESSION PLANNING Large-scale group of retirees on horizon Replacing retirees Build pipeline Mentoring programs Fast-track leadership Target highly skilled (Six Sigma, MBA, etc)

UTILIZE SOCIAL NETWORKING SITES LinkedIn Facebook Myspace Twitter Meetup Search:  Geographic  Demographic  Skill sets / interests  Associations/Affiliations Fast Facts: LinkedIn: 216 th most visited site. More than 25 million workers Myspace: 7th most visited site, over 300 million accounts. Facebook: 5th most visited Web site in the world 62 million individual profiles inside the site # 1 site in the world for photos, with more than 14 million new images uploaded every day

SOCIAL NETWORKING CONTINUED The Most Popular Web Sites Among College Students Emarketer.com (2008) asked students ages to name their top three favorite Web sites. Among the MEN, Facebook ranked # 1 (60%) – beating both YouTube and Google (28% each). Among the WOMEN, Facebook ranked # 1 (74%) – beating YouTube and Google as well. (MySpace came in at # 6 with 11%.)

UTILIZING VIDEO Can show corporate culture Video is the Internets fastest growing communication medium  Careerbuilder  Monster  Youtube – Not quite 4 years old and already the 3 rd most visited site in the world.  Social Networking Sites “Bayfront Health System’s Nursing Staff was named best nursing team in the state” Florida Governor, Jeb Bush

BLOGGING Recruiting – Highlight openings, discuss culture and upcoming opportunities Q & A – interact with potential applicants Identify key employees – Allow star employees to author and contribute articles, letters from CEO, etc  Company is “real”  Company is “approachable”

REVITALIZING CORPORATE JOBS PAGE Typically #1 visited page on corporate website Drive traffic to careers section via print and online Add information to personalize experience Online Chat Virtual Open House Benefits Video Testimonials Blogs Real Heroes. Real Stories!

JOIN HR NETWORKS Online Networks: Local HR Networking Group – RNG Tampa Corp Recruiters – 8,300 corporate recruiters nationally LinkedHR - over 58,000 HR professionals Daily Digest and Discussion Forums HR Blogs: Cheezehead CareerHub SixDegrees from Dave

Thank you! Stan Lasater – Tampa , ext 205