PRIMADONA PROL TAPE Ahmad Riza Maulinda Nila Candra Sari Dewi

UD Primadona consistently strive to maintain the quality of the product in the traditional way to maintain quality. So as to form a strong positioning in the minds of consumers as prol tape manufacturer with competitive price in its market niche, in order to maintain the loyalty and appreciation to products. Given the number of followers in this market, then this business unit continues to increase product variants. The main target of this product sales volumes are people who visit the town of Jember from various circles, both middle and upper class, students or tourists, as souvenirs of the town of Jember. This is supported by the position of the outlet located in a very strategic.

Cassava grade A The production process retains the traditional way Nice packaging design There are a variety of flavors

Required the formulation of development strategies to maintain the existence of competing products, won the competition and meet consumer tastes, in order to design a blueprint for the company as a basic reference governance strategy and tactical business. Niche market that worked UD Prima Donna does not have a competitor that is massive, as most competitors simply a follower in this business. But the competitors start selling prol tape with cheaper price, although the quality is not too low quality in order to expand its market segmentation. So the focus of the company to compete is to maintain the quality of the product. Was also maintain brand image as a pioneer in producing prol tape as souvenirs Jember.

Distribution prol tape UD Primadona include direct selling in its outlets, Online sales via blogs and websites owned Dropship system to outlets other central souvenirs in the town of Jember, Planned to expand to the whole area of ​​ ex-karisidenan Besuki.