Webhook Use Cases

Webhooks: What it is and how it works Webhooks are pretty amazing, it helps in keeping subscriber’s activity data in sync with Enterprise system. Website activity 1. Via Javascript code – like Google Analytics 2. Delivery Webhooks allow you to collect information about events as they happen in real-time Helps plan subsequent actions immediately Supported Events Delivered Dropped Invalid Bounced Opened Clicked Unsubscribed Abuse 1. Via SMTP or Falconide’s API Webhooks 3. Delivered/Open/ Other events Internal Apps (Back-end) 4. Real time updates over HTTP(s) URL Third Party Apps

Use Cases

Case 1: CRM/SAP/LMS Integration Real time lead forwarding to Enterprise CRM/SAP/Lead Management System Benefits Helps reduces lead response time No manual intervention Scenarios User clicked an abandon cart email but did not transact in the next 2hours. User clicked on a cross promotion banner in a transactional email – gets a triggered call immediately. 3. User actions (Open/Clicks) 2. Delivery Webhooks 1. Via Javascript code – like Google Analytics Website activity 4. Real time forwarding 5. Forwarded to sales/call centers CRM/SAP/LMS MIT study shows that leads convert 22 times more often when they are contacted within the first five minutes of making an inquiry.

Case 2: Real Time Bounce Notification Remove junk leads right at the time of Lead capturing and thus helps capturing verified email Ids. Scenarios If the Welcome email gets bounced send an SMS to the user asking for the correct email id. If Password reminder email gets bounced, then send an SMS to the user with the details. 4. If email Id is incorrect- Notification for Bounce via SMS or Voice 1. User fills the form 3. If email Id is correct-Send “Thank You” email Webhooks 2. Trigger Landing page

Case 3: Marketing Automation Create your own marketing automation campaign based on the real time reports. Create automated marketing campaigns Use multiple mediums to reach out to the Leads Scenarios An E-commerce portal sending a recommendation emails of products based on the type of email open or image clicked. Falconide sends an abandon cart email and the moment users opens the email “Webhooks” triggers an SMS with the coupon code. 1. Email Delivery based on user activity on website 2. User actions (opens/clicks) Webhooks 3. REAL TIME OPEN CLICK Lead Management System OPEN CLICK 4. Reminder 4. Thank You Over Voice Over Email

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