synera - synera ePack TM Product Overview eBusiness Intelligence

synera - eBusiness Context Product Overview eBusiness Context Product Overview

- WEB SERVICE WEB SERVICE The weblog provides a rich source of information about the company’s interactions with customers, suppliers, partners and employees eBusiness Context Unique opportunities for eBusiness Basic eBusiness System Architecture INTERNET WEB SERVER Visitors APPLICATION SERVERS Other company systems -ERP - CRM - POS Weblog All Web interactions are handled by the web server The weblog tracks every event on the web server The weblog contains a rich repository of data on visitors behavior detail Other sites

- What is synera ePack ? Product Overview synerae Pack synera ePack adds “eBusiness intelligence” to Synera’s Intelligent Exploration suite synera Explorer Data Mining Module Data Mining Module Query and Analysis Module Query and Analysis Module Security Module Security Module Data Loading Module Data Loading Module synera Engine synera Discovery synera Users synera Configurator synera Loader Configuration Module Configuration Module eBusiness Intelligence Module eBusiness Intelligence Module Intelligent Exploration suite

- synera ePack synera ePack value proposition synera ePack enables eBusinesses to indentify and meet customer needs in a single integrated environment. Measurement of key performance metrics Visitor return rates, sessions per member, page views per visit,... ROI of marketing campaigns and value per customer Converting visitors to customers Locating the main barriers to conversion Measuring effects of pro-active communication Opportunity and problem identification Identifying where visitors come from / where they abandon site Determining which promotions are effective Profiling and segmenting Identifying potential “high value” customers Targeting visitor / customer groups One-to-one marketing and personalization Identifying and meeting the unique needs of each visitor Increasing customer loyalty Product Overview

- synera ePack drives decision making Hits Views Sections Visits Users User Behavior Depth of Analysis Business Value Strategic decision drivers Tactical decision drivers synera delivers high business value by enabling both tactical and strategic thinking through unparalleled depth of analysis. Product Overview