PREMIUM SOLUTIONS
Brand by Monroe Brand by Monroe PREMIUM Friction Formulations PREMIUM Friction Formulations 98% Coverage w/ 550 SKUs 98% Coverage w/ 550 SKUs Constrained Layer Shims (attached) Constrained Layer Shims (attached) 162 SKUs w/ NEC Hardware in Box 162 SKUs w/ NEC Hardware in Box ULTRA-PREMIUM Standard Premium Price PREMIUM Mid-Grade Price
3 Monroe Brakes Offering is Growing Total Solution Ceramic Pads SKUs Total Solution Semi-met Pads SKUs Severe Solution Pads - 88 SKUs 1,129 SKUs with OE Rubberized Shims (ALL Attached) 528 SKUs with Noise Elim. Clips Hardware 72 SKUs with Sensory Lock Plate 91 SKUs with Wire Wear Sensors (+23 SKUs Special Apps) ProSolution Pads SKUs 162 SKUs with Noise Elim. Clips Hardware 1,206 TS + SS SKUs
ULTRA-PREMIUM Everything The Installer Needs Electric Wire Wear Sensors Noise Elimination Clips Silicone Based Lubricant Wolverine Rubberized Shims Sensory Locking Plate (when more severe Braking is possible) Tenneco Premium Friction Formulations
ULTRA-PREMIUM Feature Sensory Locking Backing Plate (SLP) One Up on the Competition: MONROE replaces Standard Backing Plate with an SLP when more Severe Braking pressures and temperatures are possible; added to both Light & Heavy Duty applications FROM: Ford & Chevrolet / GMC ½ Ton Pickups and Vans TO: The Largest Medium Duty / Heavy Duty Trucks Gripping Multi-Direction Teeth Prevent Friction Separation Under More Severe Braking More Rigid to Prevent Friction Separation Under More Severe Braking
Fleet Managers want: SEVERE DUTY COMMERCIAL GRADE PREMIUM QUALITY MONROE SEVERE SOLUTION answers the need. SOLUTIONS FOR Fleet Maintenance Managers Extending Maintenance Schedules Overall Cost-Per-Mile Performance Emergency Vehicles
Great High Heat Fade Performance Independent Lab Testing Verification Severe-Duty Friction Formulas 88 SKUs - “HDX” prefix 39 SKUs Medium Duty – no options 49 SKUs – new Severe Duty options NEC Hardware Kits – OE Required Applications Lead the market with Sensory Locking Plate (SLP) Technology – 54 HDX SKUs More Rigid to Prevent Friction Separation Under Severe Braking Multi-Direction Teeth Grip & Prevent Friction Separation Under Severe Braking
8 #2 Comp. #1 Comp. MONROE HDX Noise Index (10 = Best / 0=Worst) Pad Life (km) D785: Dynamometer comparison USCT protocol Average of Five (5) USCT Tests P ERFORMANCE VS. A FTERMARKET
Premium friction formulations with Tenneco certified ingredients Noise reducing slots &/or chamfers on 95% of all pad sets Quality noise dampening constrained layer shims on 99% of pads Precision ground friction surface for uniform rotor contact Electro-static coating for corrosion protection
550 Top SKUs = 98.6% Coverage FX prefix = Semi-Met (283 SKUs) GX prefix = Ceramic (267 SKUs) 162 SKUs include Stainless Steel Noise Reduction Hrdw
Pad Life Comparison Great pad life from Monroe Thousands, Km Link City Traffic Testing Data
Electric Wire Wear Sensors supplied in 91 Pad Set boxes. 6 of the 91 Pad Sets require multiple designs for Import applications 91 Pads Sets with EWWS plus the 23 special designs for full coverage Monroe #YearsSample Makes/ModelsPosition DX396A BMW 300’s, 500’s, 700’s M & Z SeriesR DX BMW 530’s, 540’s, 740’s, M, X SeriesF DX BMW/Land Rover 330’s, 525i, 740’s, M, X, Z, Land Rover SeriesR DX692A BMW 300’s, 500’s & Z SeriesR DX847A Mercedes C, S, & E SeriesF DX853A Mercedes CLK, E, SLK Series & Chrysler CrossfireF 23 part numbers priced to match marketplace Electronic Wire Wear Sensor Accessory Line Yes, Monroe Brakes has the correct EWWS for Imports Be a Competitive Supplier of Import Application Brake Parts
Installer End Tab Point NEW!
Brake Service Training Video Industry’s Latest, Best in Class Brake Service Techniques 22 Minute Investment in your ongoing success Includes a second Video; “Rotor Turning Hazards” Find and Repair the Problems more quickly and accurately Very Satisfied Customers Contact your Tenneco Sales Representative for your copy
15 MonroeBrakes.comWebsite MonroeBrakes.com Website Many categories of support & information
2013 Sales Support Materials 16
17 Simplified Catalog Bold / Highlighted Indicates O.E. “Δ“ Wire Wear Sensors included “WX” Wire Wear Sensors listed ProSolution listed
18 Simplified Catalog “●“ Sensory Lock Plate Technology “HDX” Severe Solution listed “ “ Noise Elimination Kits Included “BX” Shoes listed
Professional Installer’s Brake Pad BEST VALUE Ultra-Premium Quality Ultra-Premium Price Monroe Total Solution + Severe Solution Premium Quality Premium (-) Quality Mid-Grade Quality Economy Quality Economy Price Mid-Grade Price Premium (-) Price Premium Price Monroe ProSolution + Shoes MONROE TRUSTED BRAND
WHY Monroe Brakes? MONROE Brand – Trusted and Respected By Installers for 90+ years 99% Application Coverage – Import, Domestic, Medium Duty Product Features & Performance Benefits BETTER than all competitors ►Positive Molding Technology, ►New Ceramic Formula tested BEST ►Full Coverage Ceramic line, ►Sensory Locking Plates, ►NEC Hardware in Box, ►Wolverine Rubberized Shims attached, ►Wire Wear Sensors in Box, ► Lube in Box, ►Protective Shrink Wrap Package. Strong Sales, Marketing and Technical support Pad formulas, design & quality verified by Tenneco Engineers using OE Product Quality approval processes. Truly ULTRA-PREMIUM Quality at a STANDARD PREMIUM Price. Why would a Prof. Installer buy a Standard Premium Product at a Standard Premium Price when they can get Ultra-Premium for the same price or less? PROSOLUTION – Premium Pads at a Mid-Grade Price
Monroe Brake Fall Programs Countermen Spiff - $2 Back Per Total Solution Pad Sold Dates: 9/1/13 through 10/31/13 Earn Up To $500 on a Visa Prepaid Gift Card (Min 25 Brake Pads Sold Qualifies for Promotion) Consumer Rebate: $15 Rebate on 1 Set of Monroe Total Solution Pads $30 Rebate on 2 Set of Monroe Total Solution Pads Dates: 9/1/13 through 10/31/13 Rebate Paid in the form of a Visa Prepaid Gift Card