Marketing Strategy MAR 4803

Slides:



Advertisements
Similar presentations
Example Case Analysis Western Chain Saw. Steps in Analyzing Case Analyze and Record the Current Situation –Threats, Opportunities –Strengths, Weaknesses.
Advertisements

Principles of Marketing Lecture-40. Summary of Lecture-39.
The Marketing Plan The Marketing Plan Jayendra Rimal
Western Chain Saw Case Analysis. Steps in Analyzing Case Analyze and Record the Current Situation –Threats, Opportunities –Strengths, Weaknesses Identify.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 1: Designing Customer- Oriented Marketing Strategies.
1 Pertemuan Kedelapanbelas Pricing Strategy. 2 Uses of Price in Positioning Strategy Signal to buyer, the price is visible to the buyer and provides a.
1 Pertemuan Kesepuluh Industry and Competition Analysis.
An Approach to Case Analysis
Unit 3 Basic Marketing Concepts
NextEnd. Preparation of Business Plan for Setting up Enterprise Business Plan.. The business plan is a written document prepared by the entrepreneur that.
Marketing Management BUS-309
Developing the Marketing Channel
Chapter 2 The Marketing Plan
A Typical Business Plan
Strategic Planning: Making Choices in a Dynamic Environment
Case Analysis A Critical Situational Analysis method… Earle Upendra Kumar, MBA, IITK.
Copyright © 2011 The McGraw-Hill Companies All Rights ReservedMcGraw-Hill/Irwin Chapter 1 Strategic Planning and the Marketing Management Process.
The Marketing Management Process
Marketing Decision Making
Copyright © 2002 by Nelson, a division of Thomson Canada Limited. Chapter chapter 20 Prepared by Angela Zigras, Seneca College Deborah Baker,
Chapter 18- slide 1 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eighteen Creating Competitive Advantage.
Marketing Plan. Industry Analysis Industry Analysis Industry Analysis National/local trends National/local trends Competitor Analysis Competitor Analysis.
MARKETING. Standards… BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. BCS-BE-36:
Chapter 5 ©2001 South-Western College Publishing Pamela S. Lewis Stephen H. Goodman Patricia M. Fandt Slides Prepared by Bruce R. Barringer University.
1 Business and Marketing Strategies
Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. 1-1.
Market Research and Testing The Key To Business Success Revised June 2010.
Strategy in Marketing channels Week 4 Instructor: Jungwan Lee.
COM333 – IKBS3 Managing Portfolio. Key questions on the application portfolio STRATEGIC Why – do we want to do it in strategic terms? What – does the.
Segmentation, Targeting and Positioning. Divide a market into separate groups.
1-1© 2007 Prentice Hall Chapter 1 Introduction and Early Phases of Market Research.
Managing Decision Making Chapter 4. Learning Objectives After studying this chapter, you should be able to: 1. Define decision making and discuss types.
1.1. PhDr.Karel Eliáš,CSc. MARKETING.
1 Objectives and Strategy. 2 Product Life Cycle ODI Dell FedEx Jones Blair AA.
1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 1 Prepared by Deborah Baker Texas Christian University.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 2-1 Chapter 2 Strategic Planning and the Marketing Process.
Sultan Ahmed Topic 05. Sultan Ahmed You would be able to answer the following questions after reading.
Managerial Marketing MAR 331 Principles and Concepts of Mktg Case Method Group and Individual Cases.
Chapter 15 - Discussing and Presenting a Case Study 1 Preparation Steps for the Oral Case Presentation What type of discussion strategy should you adopt?
Introduction to Marketing Research © Leonard Walletzký.
Chapter 8 The Marketing Plan McGraw-Hill/Irwin
 Figure 2.1 The Organization, the Levels of Its [2] Environment, and the Components of Those Levels Figure 2.1 The Organization, the Levels of Its [2]
 The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they related.
Marketing Research An introduction. Marketing Research Marketing research is a combination of two words i.e marketing and research Marketing is essentially.
Marketing Principles Marketing Plan Prepared by Kathleen Porter.
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
MODULE 9 MANAGERS AS DECISION MAKERS “Decide first, then act” How do managers use information to make decisions and solve problems? What are the steps.
 Case study method places student in simulated business environment  It substitutes the student as the business manger who take decisions  So the student.
The Marketing Plan Chapter 2. Section 2.1: Marketing Planning  Good marketing requires good planning Research your company Study your business environment.
Develop a Marketing Plan.  Your marketing plan gives you a guide on which to base decisions and ensures that everyone is working together to achieve.
BUSI 406 PRINCIPLES OF MARKETING: MARKETING STRATEGY PLANNING CHAPTER 2.
Chapter Eighteen Creating Competitive Advantage Copyright ©2014 by Pearson Education, Inc. All rights reserved.
18-1 Copyright © 2012 Pearson Education i t ’s good and good for you Chapter Eighteen Creating Competitive Advantage.
Integrated Marketing Case Study Analysis (IMCSA)  To follow is a guide for completing a comprehensive case study.  The guide will allow you to  Analyze.
MGT301 Principles of Marketing Lecture-12. Summary of Lecture-11.
Marketing Research.
Introduction and Early Phases of Marketing Research
Marketing Management SECTION II 7th Edition Marketing Case Analysis
Chapter 2 The Marketing Plan
MGT301 Principles of Marketing
Business Plan Preparation ESBM 4830 & EMEN 4825
Analyzing Strategic Management Cases
Chapter 1 Introduction and Early Phases of Market Research
Learning goals and assessment (MBA)
Chapter One Introduction to Marketing Research
How did they answer the three basic economic questions
Unit 3 Review Questions.
Strategic Marketing Planning
Lesson 3.2 Product Planning
Presentation transcript:

Marketing Strategy MAR 4803 Case Analysis Method Marketing Strategy MAR 4803

Case Analysis – A Different Method of Teaching Students take active role Simulates business environment What’s important?

Instructor / Student Responsibilities Instructor: Moderator Guide discussions “Play devil’s advocate” Student: Business Manager THOROUGHLY READ CASE!! Understand facts Appropriate analysis of facts, opinions, prejudices Make decisions

Benefits of Case Method Process of arriving at a solution is what’s most important Oral and written communication skills Learn to make decisions with limited information Development of critical thinking skills

Frustrations! No “single right answer” Limited/equivocal information Time requirement for analysis Dealing with criticism from others

Case Analysis: “Good” vs. “Bad” Take time to understand facts, situation Ponder data presented in case Reconsider original views when presented with opinions of other class members Differentiate problems from symptoms Analyze, summarize data given in case Rush through case, only read once Blindly accept data given Stick with original views, even when new information emerges Confuse symptoms and problems Rehashing data given in case

Steps for Case Analysis Situation Analysis Determine problems, opportunities Formulate alternative courses of action Analyze, evaluate alternatives Recommend a solution Specify a plan of action Prepare contingency plans

Situation Analysis Nature of demand Extent of demand Nature of competition Environmental climate Stage of product life cycle Cost structure of the industry Skills of the firm Financial resources of the firm Distribution structure

Determine Problems, Opportunities Key problem areas Key opportunities On balance, the situation is…

Formulate Alternative Courses of Action Define objectives Target market Projected sales volume Profit analysis Marketing Mix decisions Product Distribution Promotion Pricing

Analyze, Evaluate Alternatives What are possible alternatives? Limits to possible alternatives (competence, resources, ethical responsibilities) Are alternatives reasonable, logical? Advantages, disadvantages of each alternative Which alternative best solves problems, and creates minimal new problems?

Recommend a Solution Judge relative risks, opportunities offered by various alternatives Optimal choice: Best balance between potential profit and cost of failure Make clear-cut decision, avoid “qualifications” and other obvious hedges

Specify a Plan of Action How will decision be implemented? Personnel, other resources involved Likely market reaction

Prepare Contingency Plans! What If… Market does not respond as anticipated? Competitors take unexpected action? Economy differs from forecasts?

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.