Virginia Mentoring Partnership Fall Campaign 2012
Virginia Mentoring Partnership Fall Campaign Goal- Raise $20,000 in new or returning funds from individuals and other sources by December 31, 2012
Broad Campaign Goals: 200 new touches by members of Board (10 per board member) $1,000 per board member raised with staff assistance
Campaign Tactics: 1. Amazing Raise-(September ) 2. General Campaign-(September 21- November 21) 3. Year-End Campaign-(November 21- December 31)
Amazing Raise September 19 and 20 Board member requests: Solicit friends, family, and colleagues for minimum donation of $50 through Amazing Raise (VMP staff to provide sample text) Like VMP on Facebook and share Facebook, Twitter and messages provided by VMP staff Total goal-Each Board member to solicit 5 people equates to $5,000 to be raised or 100 -$50.00 contributions Materials can be found at vamentoring.org/board
General Campaign September 21-November 21 Board member requests: Identify friends, family, and colleagues who might support VMP with gifts of $100-$250 Utilize letters for mail or (VMP staff will provide) Follow-up letters with phone-call or Consult with VMP staff on any pledges/commitments Review existing list of VMP donors and identify those you have relationships with Total goal-Each Board member to solicit 2.5 people equates to $10,000 to be raised or 50 -$ contributions (avg)
Year End Campaign November 21-December 31 Board member requests: Consult with VMP staff to identify list of individuals, businesses, faith community and civic contacts that could be solicited for gifts above $250 Work closely with staff to ensure that strategies are tailored to each of your contacts Total goal-$ 5,000 or 5 gifts of $1,000 or more
Individual Gifts Budget2012 Challenge General Individuals$16,11625,53310,00020,000 Board Gifts10,74612,28716,000 Total26,86237,82026,000 Virginia Mentoring Partnership Previous Contributions by Donor Types
Virginia Mentoring Partnership Development Committee Contacts Maureen Matsen David Botkins Ron Carey Ben Kelehan Public Awareness Chair Hannah Huber Staff Contacts: Jennifer Smith-Slabaugh Miriam Rick