Taiwan’s Mobile Data Services User: Survey Results 2007 III-FIND Selena Lin

Outline About FIND Mobile Market in Taiwan WMDS Survey Method Overview of the Usage of Taiwan’s MDS

About III & FIND III-Institute for Information Industry –A non-profit organization –Research and development for Taiwan's information industry sector –Aim of improving the productivity and competitiveness of all industries through the use of IT FIND-Foreseeing Innovative News Digiservice –From 1996 –A research team under III –Mission: to provide abundant and professional information on Internet demographics and trends.

Mobile Market in Taiwan

Mobile Phone Subscribers in Taiwan Note: The number of subscribers are based on the number of mobile phone numbers actually in use, including 2G, 3G and PHS. Source: NCC/Compiled by III-FIND

Operators in Taiwan OperatorCellular Network Subscribers (Thousands) Market Share (Dec. 2005) CHT GSM7, WCDMA296 Taiwan Mobile GSM WCDMA100 Far EasTone GSM6, WCDMA80 Asia Pacific Broadband Wireless (APBW) CDMA Vibo TelecomWCDMA150 FitelPHS1, Total22, Source: Gartner (March 2006)

Taiwan’s Mobile Market Event 2002 –GPRS launched July 2003 –Asia Pacific Broadband Wireless Launched First 3G service Mid-2005 –Three major 2G operators rolled out 3G service Oct –The introduction of mobile number portability Feb –NCC (National communications commission) has been formally established Sep –CHT and Far EasTone launched HSDPA service – offered in several areas of Taipei City and the Hsinchu Science Park Dec –Taiwan Mobile launched BlackBerry service costs NT$899 (approx US$27) a month

WMDS Survey Method

WMDS Survey in Taiwan Why Taiwan need WMDS survey? –To draw the full view of mobile data service usage in Taiwan –To compare with user behaviors among operators Methodology –On-line Survey –Sponsorship Sponsors provide incentive for responders –Including handsets, Prepaid card, etc…… Portals provide free web advertisement Survey period – Oct.20- Nov.19, 2006 Sample size – 4,996 samples

Sponsorship Government –Industrial Development Bureau Mobile operators –Far Eastone Telecom –First International Telecom –VIBO Internet Content Providers –Sogi –Every8D Portals –Yahoo!Kimo –Yam –PChome

Overview of the Usage of Taiwan’s Mobile Data Services

Usage of Mobile Data Service Mobile Data Services has been defined as: an assortment of digital data services that can be accessed using a mobile phone. Source: III-FIND, 2006

Monthly Expenditure on MDS Source: III-FIND, 2006 US$22.2 US$1.8 US$25.2 US$3.6

Frequency on using Mobile Data weekly Note ： Currently Using Respondents Source: III-FIND, min each month on average

Location of Using Mobile Data Services 32.8% 26.7% An increase in the use of mobile data services in transit and in public Note ： Currently Using Respondents Source: III-FIND, 2006

Usage on MDS Category Mobile Subscribers Note: n=6,228 Source: III-FIND, 2006

Usage on MDS Category Mobile Data Service Users Source: III-FIND, 2006 Note: Currently using respondents ， n=2,487

Frequency and location on MDS category Frequency monthly Note ： Current MDS users ， n=2,487 Using locations Source: III-FIND, 2006

Top 10 Mobile Data Services Note ： mobile subscribers ， n=6,228 Source: III-FIND, 2006

MDS Usage by systems Note ： Mobile subscribers ， n=6,228 Source: III-FIND, 2006

Mobile Worker Mobile worker's proportion Note ： workers ， n=3,723 Where the mobile worker? Mobile worker means that more than 20% working time will leave the main job site, or the person who doesn't have regular workplace Source: III-FIND, 2006

Conclusion WMDS is very important –To understand the status of mobile data service –To find out the position where my country stands –For operators to compare Find out the factors that obstruct the market development –Content is poor? –Too expensive? –Handset issue? What the most popular services in other countries? –Good business model –Another platform

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