Five slogans Soc4 494630057 James

kof::燒餅 俺好想你 As we know. KFC is one of the most famous fast food restaurant in Taiwan. But after all, this brand was coming from American, how to attract Taiwanese attention is a big encounter for them. This commercial use “燒餅，俺好想你” to be a slogan, I think there are two point. One point is “燒餅”. This product is designing for breakfast, and “燒餅” is one of Taiwanese traditional food. An other point is “俺”, “俺” means “I” in china, and there are lots old people came from china, this word can make them feel familiar with them, also make Taiwan costumer ignore this product was coming from American. Foe me, this slogan make me feel interesting, in other hand, I think this is a kind of integration of culture, products usually change when they spread to different countries and different culture, I think this slogan is a good example. http://dark-circles.us/rewrite.php/read-795.html

Payeasy: 用愛打敗不景氣 In this commercial, we can see a man and his girl friend get together at home. This commercial emphasize again and again that the girl thinks she feel happy when she get together with her boyfriend at home, because they love each other. I think this commercial want to express that if you do not want to go outside because everything is becoming much expensive, then it would be correct choice to stay home. But you still need to cost. How? Payeasy is the answer. http://tw.youtube.com/watch?v=6OlbgrfAcTA

全家便利商店:全家就是你家 It is a convenient store’s slogan. I think the most important thing for convenient store is they need to sell everything, lots of products people will use in their daily life. When people at their home want to buy anything, they can go to convenient store nearby their home, this slogan try to let people make this convenient store become extension of home, it can let you find out everything you lack at home.

Adidas: impossible is nothing Adidas is a brand of sport, so it should express the spirit of sport, to attract people who are also love sport. Think about those great sport player, they all do their best to achieve the honor , even there are so many hard things which obstruct them to get it. “impossible is nothing”, this slogan tells those player, never give up to encounter “impossible”. I like this slogan, not only the field of sport, it also inspire me to overcome many difficult things in my life.

媚登峰: trust me, you can make it. 媚登峰 is a brand which want to let people decrease their weight. It is not a easy job, because lots of fat people, bad costume is the main reason to cause their fat. Custom is coming from their daily life, if they want to decrease their weight, they would need to change ways of live. So the biggest enemy is themselves, the life they used to. This slogan give those fat people courage, to believe that would help them to defeat the bad custom.