Multi-Screen Insights Digital Video Grows; Representing a Nominal Share Of Total Video Time

Multi-Screen Insights Growth in technology drives choice…households acquired significantly more tablets (+59% v yag) and enabled smart TVs (+78% v yag) Digital video has grown but still only comprises a nominal share among A18-49 (0:31 with digital video v. 4:40 daily with TV screen) Same is true among all ethnic segments Consumers spent 48% of their total media time with the TV (P18+); majority of their TV viewing is with Live TV With digital video growth, Television still commands over 90% of total video time among key advertiser targets Viewers continue to shift their viewing from computer video (-3,537,000) to smartphone video (+25,098,000) Across all ethnic segments 24 million more consumers used app/web applications in 3Q14 and spent 34% more time (P2+)

Growth In Technology Drives Choice 13% 46% 40%75% 81% 78% 49%46%81% Penetration Levels YOY Growth Source: Nielsen Total Audience Report 3Q14 v year ago

Digital Video Has Grown But Still Only Represents A Nominal Share Compared to Time Spent With the TV Screen Daily Time Spent With Digital Video v. TV Screen (Hrs:Min) Source: Nielsen Total Audience Report 3Q14

…and Time Spent With TV Screen Dominates Across All Multicultural Segments Daily Time Spent With Digital Video v. TV Screen Among A18+ (Hrs:Min) Source: Nielsen Total Audience Report 3Q14

TV Is An Integral Part Of Consumers Daily Life…

Consumers Spend 48% of Their Total Media Time With Television Throughout The Day Avg Time Spent Per Day (Hrs: Min) Among P18+ Source: Nielsen Cross Platform Report 3Q14,P18+

…and Majority Of Their TV Viewing Is Spent With Live TV Time Spent Per Day (Hrs:Min) Among P18+ Source: Nielsen Cross Platform Report 3Q14,P18+; usage on each device

How Much Video Content is Consumed Across Each Device?

Watching Video On Smartphone Continues To Gain Traction But Television Still Dominates 92% Of Total Video Time Watching Video on a Computer Watching Television Watching Video on a Smartphone Monthly Time Spent (hrs:min) by Device 141:1910:421:46 Source: Nielsen Total Audience Report 3Q14 v yag;Total video= TV+comp+smartphone P2+ P18-49 P :33 133:56 13:48 12:40 2:07 1:42 P2+:# of Viewers v. YAG 282 Million -0.4% 144 Million -2.4% 125 Million +25.0%

…and Captures Majority Of Total Video Time Among Both Young and Old TV Share InternetMobile of Total VideoTVVideoVideo P %106:276:22 - P %89:136:17 - P %91:3216:053:06 P %112:3314:592:02 P %136:3212:141:36 P %177:149:001:03 P65+ 98%211:314:340:24 Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 3Q14; Total video=TV; internet video and mobile video

Even Among Teens & Young Adults, Television Remains The Dominant Platform For Viewing Content TV Share InternetMobile of Total VideoTVVideoVideo T %89:136:17n/a M %86:317:11n/a F %92:015:20n/a A %91:3216:053:06 M %84:5019:333:29 F %98:1912:022:23 Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 3Q14; Total video=TV; internet video and mobile video

What Is Driving Smartphone Video Growth?

With More Content Readily Available On Smartphones, Consumers Across All Ethnic Segments Shift Some Of Their Video Viewing From Computer To Smartphone Video Watching Video on a Computer Watching Video on a Smartphone (+/-) Change In Number of Users by Device (P2+)/ Monthly (in OOO’s) TotalBlackHispanicAsian -3, ,0982,8544,2261,239 Source: Nielsen Total Audience Report, 3Q14 v yag,P2+;

App/Web Usage On Smartphones Increases Considerably Absolute Growth in Number of Users P2+ (OOO)/ Monthly Source: Nielsen Total Audience report 3Q14 v yag, # of Users

…and Time Spent With App/Web On Smartphones Is High, Especially Across Ethnic Groups % Change v. YAG in Time Spent BlackHispanic Asian Source: Nielsen Total Audience Report, 3Q14 v yag. +20% +30%+42% Using Any App/Web On Smartphone (P2+)/ Monthly Time Spent Monthly/ P2+ 52:43 52:14 47:15 Composite 47:35 +34%

Increase in Viewing Options Continues To Drive Online Streaming & Mobile Video Apps Growth Average Number: P18+ Source: Nielsen Total Audience report 3Q14, P18+ avg monthly use

With All Its Growth, Digital Video Still Only Represents A Nominal Share Of Time Spent With Total Video Share of Total Monthly Video Time Spent by Device Source: Nielsen Total Audience report 3Q14, Total video=TV; internet video and mobile video

How Does Video Usage Differ by Ethnicity?

More Black and Hispanic Consumers Tune To Television and Video On Smartphone While Computer Video Declines Watching Traditional Television* v. YAG Watching Video on Computer v. YAG Video on Smartphone v. YAG BlackHispanic Gain/Loss Of Users P2+ 3Q14 v 3Q , ,000 Asian -550, , , ,000 +2,854,000 +4,226,000 +1,239,000 Source: Nielsen Total Audience report 3Q14v yag

Over 90% Of Total Video Time Is Spent With The Television Across Most Ethnic Segments Black TV Share Hispanic TVAsian TV ShareShareShare P %94%91% P %93%87% P %81%63% P %86%79% P %91%79% P %93%92% P65+ 99%98%97% TV Share of Total Video Time Spent Monthly Source: Nielsen Total Audience report 3Q14, Total video=TV; internet video and mobile video