AKSH in E-MITRA

EMITRA Emitra is an ambitious E-governance initiative of Government of Rajasthan which is being implemented in all 33 Districts of the state using Public-Private Partnership (PPP) model for convenience and transparency to citizens in availing various services of the Government and Private Sectors under a single roof at their door steps using an e- platform. The services are delivered via counters known as CSC (Common Service Centers) kiosks in Rural Areas and e-Mitra kiosks in urban areas and also online. Hence, these counters provide services related to various departments in an integrated and easily accessible manner to people residing in rural as well as urban areas. The project has been operational since 2005. Initially it was functioning through a Client Server based Application Software developed by Department of IT&C. In 2010, the old Client Server Application was migrated to Web-based on-line e-Mitra application across all the 33 districts.

WEB CONNECTIVITY/NETWORK GRAMDOOT /KIOSK HOLDER KEY ELEMENTS of EMITRA CUSTOMER KIOSK WEB CONNECTIVITY/NETWORK GRAMDOOT /KIOSK HOLDER

SERVICES OFFERED G2C Services B2C Services Deposition of telephone, Mobile, utility bills Selling of Insurance of different companies Booking of Railway ticket, Rajasthan Roadways tickets. Kiosk Banking for various PSU and Private Banks PAN Card application and fee deposition Astro Services Application for Domicile, caste, solvency, minority and character certificate and delivery of digital signed certificate. Selling of Mobile and telephone , DTH and IPTV Connections. Enrollment and printing of E –Aadhaar Recharge of Mobile, DTH, IPTV Application and fee deposition for all recruitments of PSU and State Government . Application and fee deposition for all Government Universities and Colleges entrance exam. Filling online application for various department services like Employment registration and renewal OPD Registration for SMS Hospital Jaipur Sale of online ticket for Jaipur Zoo

UPCOMING SERVICES G2C Services Data feeding for digitization for issuance digitally signed Birth and death certificate from kiosks New connection online file submission for PHED, Electricity at kiosk. Deposition of different government dues/fee/taxes on emitra Online application for Renewal of different NOC and Licenses comes under collectorate and Police through emitra RTI fee and application online submission through kiosk Central Government departments services shall deliver through kiosks.

KIOSK KIOSK is the counter through which the services are delivered to the customer. It can be present in any location and should be able to entertain the consumer in large numbers. Customer arrives at the Kiosk with the necessary documents Fills the form and details and attaches relevant documents Pays the required amount in cash and gets the receipt of payment The amount and the documents are transferred to the respective authorities The respective authorities process the payment and the documents, and send them back to the Kiosk. The consumer receives the digitally signed certificate or the document required.

AKSH in EMITRA AKSH has been working in the field of E-governance in Rajasthan since 2002, the first private player or Local Service Provider (LSP) to come with up such solutions. AKSH has 344 functioning Kiosks called “Emitra” in Jaipur, Ajmer, Bharatpur, Dholpur and Karauli districts of Rajasthan, all in the urban areas. AKSH currently offering 107 G2C (Government to citizen) and B2C (Business to Citizen) services. AKSH has almost 60% of the total revenue, and about 4 times the revenue share of its nearest competitor among the LSPs in the districts it is employed in. Due to transparency in the process at Aksh, it is the highest rated service provider by Department of IT&C and Gramdoots. Only LSP currently conducting training programmes and carrying out capacity building initiatives.

AKSH vs. other LSPS 1st April 2013 to 28th Feb 2014. District (Total districts 33) No. of transaction AKSH CMS (working in 22 districts) Silver touch (working in 9 districts) Emitra DEGS Internet Vakrangi software (Working in rural and 5 districts) Remark Jaipur 3,028,752 1,064,158 469,255 216,474 918,153 Ajmer 440,148 416,484 2 31,533 Bharatpur 360,360 16,982 26,402 34,148 Dholpur 96,346 4,490 No LSP Karauli 85,097 1,169 TOTAL 4,010,703 885,739 233,458 981,747

KEY FACTS PARAMETER FIGURE REMARKS Total Kiosks 344 In 5 districts Total Transactions 40,10,703 Avg Daily - 10,988 Average transactions per Kiosk 12,116 Avg Daily – 33 Total Amount Collected INR 390.73 Cr Avg Daily - INR 1.07 Cr Average transaction amount INR 782 Avg AKSH Share – INR 21 Total Income Collected INR 1.825 Cr Avg Daily - INR 50,000 AKSH Share INR 1.068 Cr % Share – 58.52% Gramdoot Share INR 75.7 Lakhs % Share – 41.48% AKSH Revenue in Total 0.273% AKSH + Gramdoots – 0.46% Population Per Kiosk 42,045 In urban areas

FUTURE PROJECTS Integrate the online portal with payment gateways, and provide authenticated access to the Kiosk holders for accessing this portal. Integrate banking services in the Kiosks, which can help the customers in opening accounts with their fingerprints as identification, using the fingerprint scanner provided to the Kiosk holders, and then being able to receive as well as send their money. Add the distribution services to the existing collection services, which will lead to tremendous increase in the service basket possibilities as the customer can make payments, as well as receive them. Setup online computer education centers, with tie ups with leading computer education providers, promoting education and literacy in the rural areas.

SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS First LSP in the field Prime position amongst all rivals Own network can be used for dominance Experienced and efficient manpower available Minimal capital need and good return Scope for expansion Focus on Emitra Gramdoot retainablility Revenue model sustainability Expansion to all other districts Expansion to other states Advertisement and promotion of private companies Government activities Branding and corporate image building Internet Competition from other companies Sustainability

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