1 EERE Communications EERE Web Coordinators Meeting Conference line: (415) Passcode: /18/2014

2 Agenda Web Coordinators Meeting Around the Room – Drew Bittner Data Tables – Shannon Shea Educator Toolbox – Erin Twamley Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Google Analytics Upgrade to Universal Analytics – Michelle Resnick DOE Web Council & Release Cycle Updates – Drew Bittner

3 Agenda Web Coordinators Meeting Around the Room – Drew Bittner Data Tables – Shannon Shea Educator Toolbox – Erin Twamley Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Google Analytics Upgrade to Universal Analytics – Michelle Resnick DOE Web Council & Release Cycle Updates – Drew Bittner

4 Data Tables The problem: Thousands of presentations Requirements: Want to search and sort by title, organization, topic and date The solution: A data tableA data table – ActioNet set up – Requires special tagging of every single file, so can be time intensive.

5 Agenda Web Coordinators Meeting Around the Room – Drew Bittner Data Tables – Shannon Shea Educator Toolbox – Erin Twamley Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Google Analytics Upgrade to Universal Analytics – Michelle Resnick DOE Web Council & Release Cycle Updates – Drew Bittner

6 Educator Toolbox What is it? A new tool for EERE to highlight Education related content Uses the tagging system of CMS, so anything can be added Block can appear on any of your web pages Single point of entry for folks looking for education content.

7 How Do I Search the Toolbox?

8 How Do I Add My Content to the Toolbox? 1. Identify your page or video 2. Go to “Edit” that page in the CMS 3. Select “Educator Toolbox” from the Office-Specific Topics list Item is added to toolbox regardless of any additional selections 4. To populate grade level select from Audience List Select 5. To populate topic select from topics list 6. To populate “Energy Literacy Principle” select from “Education Category” You can have more than one Energy Literacy Principle 7. Select save and your content will appear.

9 Sample Tagging Page

10 Agenda Web Coordinators Meeting Around the Room – Drew Bittner Data Tables – Shannon Shea Educator Toolbox – Erin Twamley Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Google Analytics Upgrade to Universal Analytics – Michelle Resnick DOE Web Council & Release Cycle Updates – Drew Bittner

11 Publication Templates Updated The publication templates are all updated on Communication Standards. eere.energy.gov/communicationstandards/templates_print.html The updated publication templates provide a design layer that includes tips and formatting instructions. The publication templates are available as InDesign files. If you do not have InDesign, you can use the design layer PDF as a reference for how to format your document using another publishing tool.

12 Publication Templates Updated The updated templates include: Outreach Templates: The outreach template can be used for fact sheets, case studies, success stories, and lessons learned. There are two and four page version with various layout options, including two or three columns and large, medium, or small images. Bi-fold Pamphlet Template: The bi-fold template can be used for brochures or fact sheets. Tri-fold Pamphlet Template: The tri-fold template can also be used for brochures or fact sheets.

13 Agenda Web Coordinators Meeting Around the Room – Drew Bittner Data Tables – Shannon Shea Educator Toolbox – Erin Twamley Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Google Analytics Upgrade to Universal Analytics – Michelle Resnick DOE Web Council & Release Cycle Updates – Drew Bittner

14 Migration Status Update Most recently sent live: Golden Reading Room (within About Us site) Currently being migrated: SSL (rest of site) Postdoctoral Research Awards Queuing up next: Solar Energy Resource Center Analysis

15 Agenda Web Coordinators Meeting Around the Room – Drew Bittner Data Tables – Shannon Shea Educator Toolbox – Erin Twamley Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Google Analytics Upgrade to Universal Analytics – Michelle Resnick DOE Web Council & Release Cycle Updates – Drew Bittner

16 Google Analytics Upgrade to Universal Analytics Background EERE recently upgraded its account to Universal Analytics to address statistical collection errors resulting from the migration. After EERE office sites migrated into energy.gov, patterns inconsistent with historical data emerged in: Sessions Session Duration Pages Per Session Bounce Rates Percentage of New Visitors Percentage of Returning Visitors Percentage Exit.

17 Google Analytics Upgrade to Universal Analytics Correction Steps Verified that the findings were consistent across energy.gov-hosted views in the EERE account Identified that upgrading EERE’s account to Universal Analytics was a solution Tested Universal Analytics on two development sites and one production site Upgraded to Universal Analytics on three properties that included energy.gov views starting 8/19: —Bioenergy —Geothermal —Weatherization. Upgraded the entire account on 8/26.

18 Analytics Comparison – Before and After Migration Geothermal Website Example Noticeable increase in: —Sessions —Bounce Rate —% Exit —% New Users. Noticeable decrease in: —Session Duration —% Returning Users —Pages Per Session. Users Bounce Rate ExitNewReturningSessions Avg. Time on Page Pages Per Session Avg. Session Duration Pageviews Page Count in View 3/10–4/1014, %50.4%74.1%25.9%18,2762: :1237, /23–5/2326, %98.9%92.9%7.1%28,0041:5810:0128, % Change75.8%43.6%96.4%25.4%-72.6%53.2%-11.9%-49.5%-99.2%-24.8%-7.7%

19 Analytics Comparison – Before and After Migration WIP Website Example Noticeable increase in: —Sessions —Bounce Rate —% Exit —% New Users. Noticeable decrease in: —Session Duration —% Returning Users —Pages Per Session. Users Bounce Rate ExitNewReturningSessions Avg. Time on Page Pages Per Session Avg. Session Duration Pageviews Page Count in View 2/14–3/1614, %29.1%77.5%22.5%17,2531: :4659,2691,989 4/14–5/1431, %96.5%95.2%4.8%32,7461: :0333, % Change117.2%91.6%231.7%22.9%-78.7%89.8%32.4%-70.3%-98.2%-43.5%-87.0%

20 Analytics Comparison – Before and After the Upgrade Geothermal Website Example Noticeable decrease in: —Sessions —Bounce Rate —% Exit —% New Users. Noticeable increase in: —Session Duration —% Returning Users —Pages Per Session. Users Bounce Rate ExitNewReturningSessions Avg. Time on Page Pages Per Session Avg. Session Duration Pageviews Page Count in View 7/17–8/1713, %96.5%91.7%8.7%14,8401: :0415, /19–9/165, %51.5%76.5%23.5%7,5802: :1214, % Change-57.74%-31.86%-43.80%-16.56%170.11%-48.92%22.81%90.20% %-2.85%-13.20%

21 Analytics Comparison – Before and After the Upgrade WIP Website Example Noticeable decrease in: —Sessions —Bounce Rate —% Exit —% New Users. Noticeable increase in: —Session Duration —% Returning Users —Pages Per Session. Users Bounce Rate ExitNewReturningSessions Avg. Time on Page Pages Per Session Avg. Session Duration Pageviews Page Count in View 7/17–8/1731, %97.1%94.2%5.8%32,5861: :0333, /19–9/1613, %45.9%82.3%17.6%16,0041: : % Change-57.27%-43.27%-52.77%-12.62%203.45%-50.89%-16.67%113.73% %5.43%37.25%

22 Google Analytics Upgrade to Universal Analytics FY14 Reporting Expect to see these metrics trending toward historical averages for your websites starting on 8/26 Non-energy.gov websites were not affected by the upgrade. If you have content in energy.gov, you can include language similar to this in your FY14 stats reports: “Specific data for EERE Web pages in energy.gov collected incorrectly between launch in the system and 8/26/14. Number of Sessions, Session Duration, Pages Per Session, Bounce Rates, Percentage of New and Returning Visitors, and Percentage Exit reflect inaccurate variations compared to historical averages because of this error. Configuration upgrades have been made to address these collection errors.” Questions?

23 Agenda Web Coordinators Meeting Around the Room – Drew Bittner Data Tables – Shannon Shea Educator Toolbox – Erin Twamley Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Google Analytics Upgrade to Universal Analytics – Michelle Resnick DOE Web Council & Release Cycle Updates – Drew Bittner

24 Wrap Up Welcome, Carolyn Hinkley! Next meeting: October 16, 1:30 – 3:00 p.m.