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Campaign Elements Great Day Houston: A “TUNA DOES VEGAS” content sponsorship is available for a segment of the July 30th show. Joe and Jaston will appear in character to interact with a “LIVE” studio audience giving viewers a taste of the fun they can expect in Galveston. KHOU.com: A significant promotional presence on KHOU.com beginning July 25 th with an invitation for users to register to win tickets to the Galveston performance of “TUNA DOES VEGAS”. This will be enhanced throughout the schedule with an ongoing internet campaign as detailed in the following pages.

What is Great Day Houston? Great Day Houston is Smart… New… Fun… Different. KHOU-TV combines news, entertainment and daytime talk to bring the best of all worlds to Houston viewers. Great Day Houston is the only local weekday television talk show and it’s your connection to the heart and soul of our city. Weekdays 9-10am is THE spot for the latest information on what’s happening in your hometown and in your world.

What is Great Day Houston? Great Day Houston is a show that delivers great television and the opportunity to enhance traditional media strategies. A “TUNA DOES VEGAS” content sponsorship is available for a portion of the July 30th show. The sponsored segment in the program is designed to flow seamlessly with the non-sponsored segments. “TUNA DOES VEGAS” will be creatively and effectively embedded in the show’s content, not in commercial breaks. The segment will be acknowledged with on-screen graphics.

Reaching Houston Based on Nielsen Estimates, Great Day Houston reaches more than 50,000 Houstonians with each of its weekday morning broadcasts at 9- 10am on KHOU-TV. The profile of the typical KHOU 9am viewer includes... Average Household Income of $58,300 77% homeownership 42% have attended college 60% are married 74% dine out at least once a week KHOU 9am viewers enjoy traveling, shopping, outdoor leisure activities and out of home entertainment venues. Source: Scarborough 12 Mos Ending Feb07, Houston DMA, Adults

Whitney Casey--Host As one of CNN’s youngest correspondents, she burst onto the national stage reporting for the 24- hour news network and sharing “Headline News” anchoring duties. During her tenure as a television news journalist, she has been live-on-the- scene for a number of the country’s most gripping breaking news stories. Now Whitney takes on the Bayou City and all things Houston as host of this exciting new show!

“TUNA DOES VEGAS” sponsorship bonus!! After the “TUNA DOES VEGAS” segment airs on Great Day Houston, viewers will have the ability to access and view it anytime, “24/7”, for the next month on the highly-promoted Great Day Houston splash page on KHOU.com. This will enable the “TUNA DOES VEGAS” message to reach even more viewers. Think of it as advertising on demand! Total Great Day Houston Investment - $3,000

Tuna Does Vegas! KHOU.com Campaign Tuna Does Vegas will be heavily promoted on KHOU.com. Elements include: / R KHOU.com will send permission based s to adults who have specified their interest in entertainment in Houston/Galveston. KHOU.com r s adults who opened the first in order to increase awareness and frequency. Expandable Rich Media Banners: Banners that expand when a user rolls over the area will run throughout KHOU.com. Overlays: Free-form, interactive ads will run on the KHOU.com Homepage. Transition Ads: Your message will appear as users transfer from page to page of KHOU.com.

Tuna Does Vegas KHOU.com Campaign Get Tickets Today! Click Here! Get Tickets Today! Click Here! Permission-Based Example Expandable Rich Media Banner Example Ads expand to a larger size with user interaction.

Tuna Does Vegas KHOU.com Campaign Tuna Does Vegas Message Overlay Example Free-Form ads that appear over content of page. Transition Ad Example Advertisements that appear between pages as users navigate throughout KHOU.com.

TUNA Ticket Giveaway! KHOU.com will promote the opportunity to register for a chance to win tickets to select performances of TUNA DOES VEGAS! The register to win “button” will appear on KHOU.com’s homepage. Web Contest Start Date- Wednesday, July 25 Web Contest End Date – Wednesday, August 1 Web Contest Drawing- Friday, August 3

Tuna Does Vegas! KHOU.com Campaign Summary Tuna Does Vegas will be heavily promoted on KHOU.com. / R − 75,000 Total s Sent Expandable Rich Media Banners − 100,000 Impressions on pages of KHOU.com Overlays: − 20,000 Impression on KHOU.com Homepage Transition Ads − 20,000 Impressions between pages of KHOU.com. Custom Spalsh Page − Live for the run of performance TUNA Ticket Giveaway! − 20 Ticket giveaway Total KHOU.com Investment -$12,000

Complete Summary of Elements Great Day Houston * Segment * Segment Streamed for run of performance. $3,000 KHOU.com * / R Expandable * Rich Media Banners * Custom Splash Page * 100,000 Overlays * Transition Ads * Ticket Giveaways $ 12,000 Total Investment $15,000