2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Sports Boosters and Corporate Sponsorships Brad Holsinger, CAA Avon Athletic Administrator

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship General Overview One vs. Many vs. Hybrid Organization/Expectations Finding additional revenue Corporate Partnerships Naming rights

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Avon Sports Boosters Makeup – 20 reps –Get the right people/stagger reps –Incentives-Food/All-Sport Pass ($75) Meet 8/9 times year First Meeting – Newbies –Purpose/Expectations Officers –President, Vice President –Secretary, Treasurer Committees –Program, Memberships, Indy Hoops –Concessions, 50/50, Scholarship 501c3 –Advantages/Disadvantages AD’s Role

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Other Groups QB Club Mega Club Point Guard Club Splash Club Speed Club Soccer Boosters Baseball Boosters Softball Boosters Expectations Register with School Board Monthly minutes Financial Statements Coach involved

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Show me the Money! Sports Boosters Sports Program Memberships Concession workers Indy Hoops 50/50 Dine & Donate Other Boosters Golf Outings Garage Sales Dine & Donate Spirit Wear Jewelry Indy Hoops/IGHL Other

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Show me the Money! (cont) Car/Pet washes Sport Clinics/Camps Vending Machines Pancake/Spaghetti Bumper stickers Events – concessions/cleanup Holiday Gift Wrap Work Corporation Picnics Cookbooks Host Concerts Market Days Car/gift raffles Poster/calendar sales Mattress Sales Popcorn/Pizza/Cookies Discount Cards Fun Runs Local Celebrity Dinners Tumblers/Coffee Cups Laundry Detergent sales Cow Drops Donkey/Wizard Basketball Grants

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Where does the money go ? $20,000 donation Earmark for the kids Meal/Banquet money Athletic Awards Flowers for Senior Night $8,000 scholarships Must be member

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Finding Additional Funds Dabble in Corporate Sponsorship Hire a Sports Booster Program Coordinator Mailing/follow-up Invoicing/collections Secure Ads Announcements Community night Key Building relationships

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Bronze Level $ Silver Level $ Gold Level - $650 Platinum - $1500 Gold level + Banner Pennant In game announcements Exclusivity for promotional events Recognition night 17 Platinum Sponsors

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Platinum Plus - $2500 All the benefits of the Platinum plus inclusion on our sport webpages with links to their websites Opportunity to upgrade and choose inside, center or back cover for $500. In-Kind City BBQ, Hungry Howie's, Applebee's Supercuts, City Wide Paving Mowing services, Athletic Training

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Naming Rights - Exclusivity

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship

ADDITIONAL RESOURCES LTC 611 – Concepts and Strategies for Marketing, Promotions & Fundraising NIAAA – Past Conferences Presentations NBCTC - Boosterclubs.org IRS – irs.gov Parent Booster USA – parentbooster.org Betterboosterclubs.org Webinar – March 25 th

2015 IIAAA Conference Sport Boosters and Corporate Sponsorship Brad Holsinger, CAA Avon Athletic Administrator