June 2014 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in June % (2hrs 56 mins) of this viewing was live with the other 8% (16 mins per day) time shifted. Total Viewing June 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with children watched 3 hours 7mins of TV daily in June 2014 Average Minutes Viewed Daily June 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has grown slightly year on year for individuals and has remained static for younger audiences. TV Viewing Live v Time shift Year on Year June 2014 v June 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership April % May %

TAM Ireland subscribing channels reached 88% of housekeepers, 87% of housekeepers with kids, 83% of ABC1 adults and 82% of yr olds each week in June Weekly reach of TAM Ireland subscribing channels June 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts June 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day June 2014 AudienceAverage Number of Spots seen per Day Individuals 4+31 Adults Adults Adults Adults Adults Adults ABC126 Housekeepers40 HK with Kids32 Children15 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers June 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 DIAGEO 2 UNILEVER 3 BSKYB LTD 4 NATIONAL LOTTERY 5 PROCTER & GAMBLE IRELAND 6 LOREAL 7 KELLOGGS 8 UPC 9 LIDL IRELAND GMBH 10 RECKITT BENCKISER

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ June 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Bones Sky AtlanticGame of Thrones Sky 2Moone Boy MTVEx on the Beach NickelodeonICarly Nick JrBen and Holly’s little Kingdom Nick ToonsSpongebob Squarepants Comedy CentralFriends Comedy Central +1Friends Comedy Central ExtraSex and the City DiscoveryGold Rush E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRace Day Live DaveAlan Davies: As Yet Untitled GoldLast of the Summer Wine AlibiDeath in Paradise SetantaF1 Grand Prix qualifying WatchGrimm PickRSPCA Animal Rescue ChallengeClassic Who Wants to be a Millionaire Nick Jr 2Dora The Explorer RTÉ OneRTE News: Nine O’Clock RTÉ One +1Eastenders RTÉ Two2014 FIFA World Cup TV3Coronation Street 3eThe Graham Norton Show TG4Gran Torino UTVCoronation St Channel 4Come Dine With Me Channel 4+18 out of 10 Cats Does Countdown E4The Big Bang Theory E4+1The Big Bang Theory More 4The Good Wife Sky 1Modern Family Sky NewsSky News at Ten Sky Sports 1Live Rugby Union: Arg V Ire Sky sports 2Live Rugby Union: Arg V Ire Sky Sports NewsAfternoon Update Sky LivingCriminal Minds TLC90 Days to Wed MTV MusicA-List Playlist Sky Sports 3Live GAA Hurling Sky Sports 4Live US Open Golf