McLean Communications Media Overview Presented to: October 3, 2014 Joshua Auger, Business Marketing Consultant |

Custom Publishing & Events Yankee Publishing, Inc. Introducing

For more than 15 years, McLean Communications has produced publications, events and websites that embrace the best of what the state of New Hampshire has to offer. Our mission is to help readers understand what is unique about the NH experience, and to help enhance their identities as residents, homeowners, parents and business owners in this unique and remarkable state. In 2013, McLean Communications became a wholly owned subsidiary of Yankee Publishing Inc. Custom Publishing & Events Who is Yankee Publishing, Inc.

New Hampshire Magazine NH’s state-wide lifestyle magazine, embracing the best NH activities and experiences from the Mountains to the Lakes to the Seacoast Products of New Hampshire HOME Exquisite architectural, interior and landscape design inspiration and ideas—from the historic to the contemporary— for NH homeowners New Hampshire Business Review Authoritative and in- depth news analysis of the sectors that comprise New Hampshire’s vibrant business community Parenting New Hampshire Source of information and resources for families in the Granite State. Yankee Publishing, Inc.

Embracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast, including what makes NH unique, eating out, shopping, day tripping, outdoor adventures, health and legal matters, home improvement and topics for Seniors. Products: New Hampshire Magazine (monthly): 110,000 readers (20,000 paid subscribers, 6,000 newsstand, 3,000 complimentary plus audited pass-along) New Hampshire Magazine—Bride (2x): 12,000 readers (newsstand, complimentary by mail to registered brides plus bridal events and salons) Annual Guides: Destination NH, Healthcare Guide, Holiday Gift Guide, Independent School Guide Awards Events: Best of NH, Top Doctors, Top Dentists, Top Lawyers NHmagazine.com: 200,000 page views/month eNewsletters: Cuisine eBuzz (monthly to 11,000 subscribers) and NH Magazine eNewsletter (monthly to 18,000 subscribers) Subscriber demographics: Average net worth: $950,000 69% are women, 79% are married—most share their issue with a spouse Two out of three work in professional or managerial positions 84% take action by responding to ads, listings, and travel suggestions What is Yankee Publishing, Inc.

Who reads 69% are female Readers spend an average of$220 each month dining out Readers have a net worth of $1 Million 1 hour Average time spent reading each issue 4.1 people read each issue 3 out of 4 Readers stayed overnight in a New Hampshire hotel, motel or inn 63% use New Hampshire Magazine for travel and entertainment planning 91% reference “Things to Do” on nhmagazine.com to find New Hampshire events 70% visit a website after reading an issue Half of the working households contain top or mid-level managers Source: 2014 CVC Audit & 2014 Accelera Readership Study Yankee Publishing, Inc.

Exquisite architectural, interior and landscape design inspiration and ideas— from the historic to the contemporary—for enhancing the New Hampshire homeowner’s experience of living in the Granite State. Topics include local renovation, design and architecture projects and local products for the home, gardening and cooking. Products: New Hampshire Home Magazine (bi-monthly): 80,000 readers (6,000 paid subscribers, 10,000 qualified subscribers (including members of the American Institute of Architects, American Society of Interior Designers, and Home Builders & Remodelers Assn. of NH), 4,000 newsstand (450 locations), audited pass-along, and bonus distribution at home shows, kitchen tours, and home and garden events) Awards Event: New Hampshire Home Design Awards eNewsletter: NH Home (bi-monthly to 22,000 readers) Subscriber demographics: Average net worth: $750,000 More than 50% have a construction project planned in the next 12 months Readers spend one hour-plus reading an issue and reference it more than 3 times 81% are interested in the ads and 71% take an action in response to ads Yankee Publishing, Inc. What is

Who reads 73% are female 1.25 hours Average time spent reading each issue 4 People read each issue 2/3 have taken a follow-up action on product or service after reading an issue $500,000 Average home value Source: 2014 CVC Audit & 2014 Accelera Readership Study Yankee Publishing, Inc. $44,000 $44,000 Average remodeling budget 43% own homes larger than 2,500 sq. ft. 31% own vacation homes 56% have owned their home for 10 years or less 60% have a Bachelors’ degree or higher

Business decision makers turn to NHBR for authoritative and in-depth news analysis of the sectors that comprise New Hampshire’s vibrant business community, ranging from real estate and construction to technology, financial services and hospitality. Products: New Hampshire Business Review (bi-weekly): 50,000 readers (12,500 paid and requested subscribers) Annual Guides: Meeting and Convention Planner, Business Services Guide, Book of Lists Award Events: Outstanding Women in Business, Best of Business, Financial Executive of the Year and Business Excellence Awards Other Events: Health Care Forum, Making Diversity Work NHBR.com: 50,000+ page views/month eNewsletters: Daily News Browser (7,200 subscribers), Real Estate and Construction News Roundup (weekly to 6,600 subscribers) Subscriber Demographics: Average net worth: $1,000,000 Average household income: $155,000+ Average age: 55 59% are male and 41% are female Yankee Publishing, Inc. What is

Who reads 59% 41% are male and 41% are female 25 minutes Average time spent reading each issue 1/2 Visit NHBR.com and 3 out of 4 Subscribe to the Daily News Browser 41% 41% Found new client or customer leads 78% are mid-level executives or higher Readers dine out more than 5 times each month Source: 2014 CVC Audit & 2014 Accelera Readership Study Yankee Publishing, Inc. $1 million Average household net worth $155,000 Average income 75% Have the purchase authority for their business or employer

The premier source of information and resources for families about families in the Granite State. Features editorial content from the state’s respected experts on a variety of topics for NH parents, from education to healthcare, activities, technology and more. Products: Parenting NH (monthly): 55,000 readers (22,500 distribution plus pass-along) Annual Guides: Family Resource Book, Stepping Stones and NEXT Events: Summer Camps & Programs Expo, Healthy Family Fun Fair, Perspectives on Autism, Perspectives on Bullying Parentingnh.com: 20,000+ page views/month eNewsletters: Parenting NH e-newsletter (weekly to 4,200 subscribers) Demographics: Average household income: $70,000+ Average age: 34 88% are female 74% are the primary shopper for their household What is Yankee Publishing, Inc.

Who reads Source: 2009 CVC Auditt, 2009 Accelera Readership Study, and independent survey Yankee Publishing, Inc. 88% of readers are women 2.25 People read each issue on average On average, readers spend 30 minutes with each issue of Parenting NH 73% Frequently purchase products or services seen from ads in PNH $50-$85K Average household income 40% of families dine out once a week 33% have teens 55% have a bachelors degree or higher 77% of children participate in sports/recreational activities 42% of children Participate in enrichment programs

is coming… What is The Square? A new magazine from McLean Communications celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit. Who is The Square? The Square is created by and about the people behind the arts, culture and lifestyle of this unique Seacoast community, including writers, photographers, artists, community leaders, entertainers and philanthropists. Where is The Square? Seacoast residents and visitors will find The Square this October in their favorite hangouts, hotels and hot spots—from Market Square to Dover, Exeter to North Hampton, Kittery and beyond. New Hampshire Magazine and New Hampshire Home Magazine subscribers in the Seacoast region will also receive The Square as a bonus with their paid subscription. Yankee Publishing, Inc.

Chamber of Commerce Publications: Lakes Region, Manchester, Nashua, Merrimack Controlled State Liquor Price Book Publications for the states of New Hampshire, Vermont and Maine Myopia Polo Club Publication NH Golf Association Publication: New Hampshire Golf NH Home Builders & Remodelers Association Publication: Granite State Builder NH Business and Industry Association’s Handbook of Elected Officials Yankee Publishing, Inc.

New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication THANK YOU ! Joshua Auger Business Marketing Consultant