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Eva’s Edibles 1.Eva cooks it Consult, customize, and cook 2.You heat it up 15 mins in the oven, that’s it! 3.Enjoy! ‘Nuff said…

Business Model Value Added Time saved Money saved Customized, gourmet meals 5 nights a week! Economics of One Unit Selling Price$ Cost of materials$ Cost of labor Other variable costs4.00 Total COGS/ COSS$ Contribution Margin$71.00 Definition of One Unit Cooking 5 dinners for a client Monthly Break Even Units $ =6.94≈7 units $71.00

Market Analysis Description of Target Consumer DemographicsGeographics Professional couples and families with household incomes of over $50,000 Greater Columbus, Ohio, area PsychographicsBuying Patterns Desires healthy food Hardworking, dual-income households with hectic lives Would like to spend more time at home Doesn’t have time or energy to cook and clean regularly Eats out 4 or more nights per week Would like to reduce the cost of eating out Total population of targeted geographic area Population of target market 301, ,760 Market size (based on survey) 27,690 Target Market Size Market Statistics Industry Name:Personal Chef ServiceAnnual Industry Sales:$32,000,000

Marketing and Sales 1.Company Website 2.USPCA Referral Website 3.In-Store Promotions 4.Promotions at Local Events 5.Loyalty Benefits

Competition Direct 15 personal chefs in Columbus area Indirect Established restaurants (dine in & fast food) Why Eva’s Edibles? 1.Customized menu 2.Health conscious 3.Certified by USPCA 4.Competitive pricing

Qualifications Associate’s Degree in Business Management Assistant to the Director of Campus Dining Services, OSU Founder, Eva’s Entertainment Services Certified Personal Chef (CPC) by the U.S. Personal Chef Association

Projections Gross Revenue $81,900 Total Units 252 Net Profit $10,180

Investment Opportunity Materials neededCost Victorinox Swiss Army Cutlery Set (8 piece)$ Anolon Nouvelle Copper Hard Anodized 10-Piece Cookware Set Misc cooking equipment Spices, oils, etc Wheeled cart Total Startup Expenditures$1, Emergency Fund Reserve for Fixed Expenses1, Total Startup Investment$4, $10,180 $4,092 = 249% ROI $10,180 $81,900 = 12.4% ROS

Thank you for your consideration