Company 2002 – 王統元創新科技與創業獎勵計劃 2003 – Information Technology Entrepreneur Program (ITEP), moved to CINTEC, CUHK Company established in 2003, founded by Picco Chu & Jason Ho Graduated from Information Engineering, The Chinese University of Hong Kong Joined Science Park Incubation Program in March 2005 Focus in imaging and mobile applications PhotoRite won IT Excellence Award (SMEs) Product Gold Award in 2004

What is PhotoRite? Advanced image processing technology for automatic photo enhancement. Just ONE Click to Enhance! Everyone can use! Automatically correct poor quality photos taken in unfavorable lighting conditions. Photos processed with PhotoRite will have a more well-balanced color and exposure, and details in the scene can be seen more clearly. Problems that PhotoRite can fix are backlit, under- exposure, poor contrast, uneven-illumination and color shift.

Features Fully automatic Easy-to-use, designed for average users For any real-life photos and videos Fast processing Low memory requirement Standard proprietary C/C++ library Can easily port to different platforms Applicable for video – VideoRite

Fix Common Problems Digital Photos With Common Problems BacklitUnder Exposure Uneven Lighting Haze Effect (Low contrast) Wrong Color Balance

PhotoRite Demo Backlit Correction

PhotoRite Demo Under-exposure Correction

PhotoRite Demo Color Shift Correction

PhotoRite Demo Poor Contrast Correction

PhotoRite Flowchart Image Decoder PhotoRite Engine Image Encoder Original Photos in Different file format Fixed Photos in Original file format Process on raw bitmap data Only raw photo bitmap data needed No extra parameters Very high compatibility Totally automatic

PhotoRite Product Tree Software Library Module Windows Zoran, MegaChip (Digital Camera) Symbian (Mobile) Pocket PC Linux SmartPhone (Mobile)Palm Software Library Module Windows Digital Camera e.g. Zoran Symbian (Mobile) Pocket PC Linux SmartPhone (Mobile)Palm Core Technology PhotoRiteVideoRite Software Product PhotoRite SP (Symbian S60) PhotoRite FX (Windows) PhotoRite SP (Symbian UIQ, SmartPhone, Palm, PocketPC) Software Product VideoRite (Windows) VideoRite (Mobile platforms) Development completed Under development To be developed

Potential Applications Embedded into handheld devices Digital Camera, Camera Phones, PDA etc. Embedded into surveillance system CCTV, WebCam,Door phone etc. Embedded into Servers MMS Server, 3G Video Streaming Server, Surveillance Server, Photo Finishing Machine Embedded into hardware DSP Chips, Video Processing Hardware unit Standalone applications PC, Mobile applications

Other Advanced Imaging Filters

Soft Lens Filter Single click to soften an image Simulate the effect of a softening filter Can have different degrees of softness to choose

Skin Cleaner Filter Get smooth and pretty skin with just a click. Simply click where you want to be smooth. Freckle, Mole will be removed with no effort.

Slim Up Filter Instant slim up your body or face. To apply, simply click on where you want to slim up.

Magic Mirror Filter Select different magic mirror modes to turn your friends or enemy into monsters! Make ridiculous bodies and faces and try to stop laughing! and more …

Red Eye Removal Corrects Red Eye Effect due to the use of flash light in photo taking. One click on the red eye and it is removed.

Noise Reduction Filter Remove random noisy due to high ISO value used in taking photos. Single click a button to apply the noise reduction function. Photo will look smoother.

Color Saturation Adjust the color saturation A slider for user to control the color saturation value Photo will look much colorful and sharper.

Auto Color Balance Single click to auto correct the color balance of a photo. Exposure will not be modified. Correct a photo to its real color

Smart Rotation Auto remove white space after rotation High precision rotation angle (0.1°) Photo Rotation is more convenient

Smart Cropping There are preset fixed aspect ratios for cropping photo into 3R/4R etc photo. Prepare photos for printout will become more convenient.

Sharpness Filter Adjust the sharpness of a photo. User can select the level of sharpness to make a photo sharp and good enough. Blurred photos can be sharpened

Contrast Filter Adjust the contrast of a photo User can select different contrast levels Photo will look clearer and sharper

Color Mode Filter Color Sepia B&W

Awards 6th IT Excellence Awards (SMEs) Gold Award, organized by Hong Kong Computer Society

1st Hong Kong Wireless Technology Excellence Award Gold Award in Infotainment category Organized by Hong Kong Wireless Technology Industry Association (WTIA) and Hong Kong Productivity Council (HKPC) Awards

Available Library Platforms Windows (.NET/MFC/DirectX) DSP (TI, ZORAN, MegaChips) Linux (Qt, C/C++) Symbian OS Palm OS Microsoft Pocket PC ImageMagick (C++) Java (J2ME/JSP/servlet) PHP P.S. Other library platforms can be ported to on request

Reference Products Digital Camera with PhotoRite embedded Surveillance system with PhotoRite embedded

Reference Products PhotoRite SP – smartphone software Camera + Editor + Viewer

Reference Products PhotoRite FX 快理相 – PC Software (For MS Windows) Web Site:

Reference PhotoRite Retail Product and Review Reviewed by PC Market in vol. 582

Other Media Coverage

Contact Jason Ho General Manager Tel: (852) Mobile: (852) Fax: (852) Picco Chu Manager Tel: (852) Mobile:(852) Fax: (852) Zensis Limited Unit 203, 2/F, Bldg. 9, No. 5 Science Park West Ave., Hong Kong Science Park, Shatin, Hong Kong.

Website Company: PhotoRite SP (mobile software): PhotoRite FX (PC software): FotoGB Web Album: Mobolan mobile software market: