Kensington US Marketing. 2 Confidential WORK SMARTER, NOT HARDER KeyboardsWireless MiceWired MiceTrackballsPresenters.

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Presentation transcript:

Kensington US Marketing

2 Confidential WORK SMARTER, NOT HARDER KeyboardsWireless MiceWired MiceTrackballsPresenters

3 Confidential Wireless Presenters CATEGORY

4 Confidential US 2010/2011 NPD Presenters

5 Confidential Presenters Kensington Wireless Presenter Model number: K73373US Price: $49.99 Kensington Wireless Presenter with Laser Model number: K33374USA Price: $49.99 Kensington Wireless Presenter with Laser Pointer and Memory Model number: K72336US Price: $74.99 Kensington Presenter Pro Remote with Green Laser Model number: K72353US Price: $79.99 Kensington Presenter Pro Remote with Green Laser & Memory Model number: K72367 Price: $99.99

6 Confidential Features Deluxe travel case Low-battery indicator Intuitive four- button layout MicroSD slot Receiver stores inside On/off switch Presenter Pro Remote Green Laser & Memory $99.99 Easily store presentations and data

7 Confidential Kensington Presenter Pro with Green Laser Pointer Kensington Presenter Pro Remote Green Laser & Memory Logitech Professional Presenter R800 Retail Price $79$99$99 – moved to $79.99 Availability NowMarch 1, 2011Now Memory No MicroSD card reader (up to 32GB) No Green Laser Yes Wireless Range 50m / 150ft 30m / 100ft Intuitive 4-button controls Yes No Compatibility PowerPoint™ & Keynote™ PowerPoint™ Platforms Windows & Mac Windows Presenter Pro Remote Green Laser & Memory Competitive Analysis

8 Confidential Interlink Remote Point Navigator VP4910 KeySpan Presentation Remote PR-US2 Targus Wireless Laser Presentation Remote AMP13CA Retail Price $109$69$99- moved to $69 Availability NowNOWNow Memory No Green Laser Yes Wireless Range 50m / 150ft30m / 100ft10m / 30ft Intuitive 4-button controls Yes No Compatibility PowerPoint™ & Keynote™ PowerPoint™ Platforms Windows & Mac Windows Competitive Analysis - Presenters

9 Confidential Trackballs CATEGORY

10 Confidential US 2010/2011 NPD Trackballs

11 Confidential Trackballs Kensington Orbit® Optical Trackball Model number: K64327A Price: $29.99 Kensington Orbit® Trackball with Scroll Ring Model number: K72337 Price: $39.99 Kensington Orbit™ Wireless Mobile Trackball Model number: K72352 Price: $59.99 Kensington Expert Mouse® Model number: K64325 Price: $99.99 Kensington SlimBlade™ Trackball Model number: K72327US Price: $ Kensington Trackball Works Software Windows and Macintosh Price: Free Download

12 Confidential Features Orbit™ Wireless Mobile Trackball $59.99 Wireless Mobile Trackball Low battery indicator Snap-in Ball with Optical Technology Precise tracking with no cleaning required Capacitive touch scroll ring Unique capacitive touch scroll ring lets you move effortlessly through web pages and documents Wireless Technology Works wherever you do without cable clutter. Nano receiver stores inside for easy portability Ergonomic Design Ergonomic centered-ball design gives you more comfort and control TrackballWorks™ Software Downloadable software to customize and reprogram your trackball buttons

13 Confidential Kensington Orbit™ Wireless Mobile Trackball Competitive Analysis Kensington Orbit Trackball With Scroll Ring – ADD Additional skus Logitech Wireless Trackball M570 Kensington Advance Fit™ Wireless Mobile Trackball Logitech Optical Marble Marble Retail Price $39$59 $29 Availability Now Q2 2011Now 2.4 GHz wireless nano receiver NoYes No Scrolling solution Mechanical scroll ring Mouse-style scroll wheel Capacitive touch scroll ring None Size optimized for mobility No YesNo Ergonomic centered-ball design YesNoYes Ambidextrous YesNoYes Programmable button “chording” via software YesNoYesNo Reflects 28 years of trackball design expertise YesNoYesNo

14 Confidential MICE CATEGORY

15 Confidential US 2010/2011 Sales by Category - Mice

16 Confidential Mice – Wireless Kensington Pro Fit™ Full Size Wireless Mouse Model number: K72370US Price: $29.99 Kensington Pro Fit™ Mobile Mid Size Wireless Mouse Model number: K72354 Price: $29.99 Kensington Pro Fit™ Mobile Wireless Mouse Model number: K72366 Price: $24.99 Kensington Pro Fit Mid Size Nano Model number: K72405 Price: $29.99 Kensington Mouse for Life Wireless Three-Button Mouse Model number: K72401 Price: $19.99 Kensington Mouse for Life – RED Wireless Three-Button Mouse Model number: K72411 Price: $19.99 Kensington Mouse for Life – BLUE Wireless Three-Button Mouse Model number: K72412 Price: $19.99 Kensington SlimBlade™ Wireless Laser Mouse Model number: K72334US Price: $39.99 NOW NEW EOL NEW

17 Confidential Features Scroll wheel with middle button Contoured top buttons for right- handed comfort Nano receiver stores inside the mouse not the battery compartment Low battery indicator Battery life is 1 year $29.99 Tracks on more surfaces Red sensor can track higher resolution than most mice (1750 dpi) Pro Fit Mouse with Nano Receiver Mobile mid-size mouse for travel convenience

18 Confidential Kensington Mouse For Life Wireless Three-Button Mouse Logitech Wireless Mouse M215 Microsoft Wireless Mouse 1000 Retail Price $19$24$24 – moved to $19.99 Availability April 1, 2011Now 2.4 GHz nano receiver Yes Three-button Yes Scroll wheel Yes Contoured side grips YesNo Optical sensor 1000 dpinot published1000 dpi Length 110mm100mm113mm Plug-and-play Yes Warranty Limited Lifetime3 years2 years Mouse For Life Wireless Three-Button Mouse Competitive Analysis

19 Confidential Targus Wireless Laser Stow n go Mouse AMW26US HP Optical USB Scroll Mouse Logitech DC369A Verbatim Wireless Nano Wireless Mouse - colored Retail Price $39$34-moved to $29.99$34-moved to $26.99 Availability Now Blue Optical sensor Yes 2.4 GHz nano receiver Yes Three-button Yes Scroll wheel Yes Longer sculpted buttons on top surface YesNoYes Plug-and-play Yes Warranty 3 years Competitive Analysis - MICE

20 Confidential Kensington Pro Fit™ Mouse with Nano Logitech Wireless Mouse M305 Microsoft Wireless Mobile Mouse 3500 Retail Price $29 Availability August 1Now Blue Optical sensor YesNoYes 2.4 GHz nano receiver Yes Three-button Yes Scroll wheel Yes Longer sculpted buttons on top surface YesNo Plug-and-play Yes Warranty Limited Lifetime3 years Pro Fit™ Mobile Wireless Mouse Competitive Analysis

21 Confidential Mice - Wired Kensington Pro Fit™ Full-Size Mouse USB/PS2 Model number:K72369US Price: $19.99 Kensington Pro Fit™ Mid-Size Mouse USB/PS2 Model number:K72355US Price: $19.99 Kensington Pro Fit™ Mobile Retractable Mouse Model number: K72339 Price: $14.99 (effective JUNE 1 st ) Price: $19.99 Kensington Mouse for Life Three- Button Mouse USB Model number: K72400 Price: $9.99 Wired Mouse for Netbooks Model number: K72348US Price: $14.99 EOL Kensington Mouse·in·a·Box™ USB Model number: K72358US Price: $12.99

22 Confidential Keyboards CATEGORY

23 Confidential US 2010/2011 NPD Keyboards

24 Confidential Keyboards Kensington Keyboard for Life Model number: K64370A Price: $14.99 Kensington Pro Fit USB Wired Keyboard Model number: K64408 Price: $19.99 Kensington SlimType Keyboard Model number: K72357US Price: $29.99 Kensington Pro Fit™ USB PS/2 Washable Keyboard Model number: K64407US Price: $39.99 Kensington Pro Fit™ 2.4 GHz Wireless Desktop Set Model number: K72338US Price: $49.99 Kensington SlimBlade™ Media Notebook Set Model number: K72279US Price: $ EOL Kensington Pilot Board Desktop Model number: K64390 Price: $69.99 EOL

25 Confidential Features Premium laptop-style keys Standard 104-key layout Media and internet keys Volume control keys Slim Type Keyboard $29.99 High performance meets low profile

26 Confidential Kensington Slim Type Keyboard Logitech Compact Keyboard K300 HP Wireless Elite Keyboard Retail Price $29 $49 Availability Now Standard key layout YesNoYes Premium laptop-style keys YesNoYes Media and Internet keys Yes Warranty 5 years3 years Slim Type Keyboard Competitive Analysis

27 Confidential Competitive situation (v. Logitech) Pro Fit Media Wired Keyboard Media Keyboard Pro Fit Comfort Wired Keyboard Compact Keyboard Pro Fit Media Wireless Desktop Set Wireless Combo Pro Fit Comfort Wireless Desktop Se Wireless Wave Combo Model Number K72407K200K72402K300K72408MK520K72403MK550 Price (US) $19.99 $29.99 $49.99$53.99$69.99$79.99 USB ✔✔✔✔ Spill Resistant ✔✔✔✔✔ Media Keys ✔✔✔✔✔✔✔✔ Backlit Media Keys ✔ Wireless 2.4GHz Ergo keyboard and/or mouse ✔✔✔✔✔ Ergo positive & Negative Tilt ✔✔

28 Confidential Product family key features Pro Fit™ Media Wired Keyboard Pro Fit™ Comfort Wired Keyboard Pro Fit™ Media Wireless Desktop Set Pro Fit™ Comfort Wireless Desktop Set Full-sized typing in a compact design Ergonomic design with positive and negative tilt Full-sized typing in a compact design Ergonomic design with positive and negative tilt Stylish, updated design Dedicated multimedia & internet keys PnP Ready Clutter-free wireless technology Windows compatible (XP, Vista, Windows 7) Right handed ergo mid- sized mouse Windows compatible (XP, Vista, Windows 7)

Kensington US Marketing