Growth of Wellness Industry in India Growth of Wellness Industry: % Growth of Wellness Service Market & Product Industry.(Khushboo Shah, August29, 2009) 1

The customer preferences being different. (IANS, April 15, 2009) Distinct trends in wellness The emergence of resort spas, day spas, salon spas, destination spas, club spas, medical spas etc(Shalini Gupta) Change in Clientele: People willing to spend. (Vaishali Jain, April 4, 2008) 2

National Scenario Wellness Industry not being affected by recession.  Ammatra spa :10% growth from last year.  VLCC :4 more day spas.  Kaya Skin Clinic: 18% clients are men. The Salon Industry growing by 15-20% 3

It’s a great PR to treat your customers with something extra apart from regular beauty treatments. Men frequent visitors Negative Aspects Legal Formalities Huge Investments Amending Insurance Policies Age Factor, Late Hours 4

Data Presentation & Analysis Industry Analysis Spas SalonsCafes Ammatra Spa 30 – 45 yrs Ambika Pillai 25 – 40 yrs Cafe Coffee Day 20 – 45 yrs Shangri La spa 30 – 50 yrs Ambassador Hotel Salon 25 – 40 yrs Barista 20 – 50 yrs Chandan Sparsh 25 – 40 yrs Affinity Salon 25 – 35 yrs Costa Coffee 20 – 50 yrs Spas SalonsCafes Ammatra Spa Rs – Rs Ambika Pillai Rs 2000 – Rs 2500 Cafe Coffee Day Rs 400 – Rs 500 Shangri La Spa Rs 4000 – Rs 5000 Ambassador Hotel Rs 2000 – Rs 3000 Barista Rs 300 – Rs 500 Chandan Sparsh Rs – Rs 3000 Affinity Rs 1200 – Rs 1500 Costa Coffee Rs 250 – Rs 500 The Average Age group of a customer visiting a spa or a salon is between 25 – 40 yrs however that of a café is between 25 – 30 yrs. The Average spending in a spa is higher than that of a salon. In case of a café the spending is the lowest. 5

SpasSalons Ammatra Spa 70:30 Ambika Pillai Salon 67:33 Shangri La Spa 40:60 Ambassador Hotel Salon 61:39 Chandan Sparsh 67:33 Affinity 64:36 Percentage Ratio of Women : Men in a day 6 Cosmetic Brands used by salons and spas Percentage of women visiting a spa or a salon is higher than men Loreal and Wella are the cosmetic brands whose products are used maximum by the salons, spa(37%) followed by Riya and Talgo (13%)

7 Merchandise offered in a salon Pricing of the merchandise being sold in the salon The merchandise to be sold in a salon should be medium priced as per the graph We can analyze that most of the salon, spas, cafes opted for bath robes(29%) to sell maximum in a salon followed by Pedicure & Manicure Bags(22%),Slippers/Flip Flops(21%), Casual T shirts(7%), Loofahs (7%)

8 As per the graph most of the customers like to visit twice to a salon/spa (27), followed by 20 people visiting the salon just once. 30 people said that the main reason is both quick beauty treatment & relaxation. 19 people said relaxation & 11 people said quick beauty treatment.

9 53% of the people said that there average spending in a salon is Rs 3000 & above followed by 18% having it between Rs – Rs followed by 15% having between Rs Rs As from the graph we can analyse that Loreal is used maximum by people followed by Clinique & Lakme respectively

10 As per the graph, 16 people think that selling Bath Robes is good, 14 have opted for slippers & 10 for casual t shirts. 38 people that the pricing for the merchandise should be medium. 8 people think that the pricing should be high.

Positioning Graphs Few Spa/Hair Treatments &Salon services The concept of leisure experience Traditional Salons Modern Salon (sell concept of Affinity purity) Oberoi Hotel Salon Ambassador Hotel Salon All salon & Spa Services All Salon Services Chandan Sparsh Ammatra Spa Shangri La Spa Traditional Spas Modern Spas (sell concept of purity) The concept of leisure experience Few Spa/ Hair Treatments & Salon services 11