Product training florakids by LAUFEN – Ceramics & Mirrors LB Marketing & Product Management / 22.September 2010, version 2

Steady demand for WC’s suitable for kids LB has no products especially suitable for kids Laufen used to share with Duravit the old Bambi WHWC Increasing demand for free places in Kindergardens  More than 1 child – motto is often being pushed by politicians and governments Governmental subsidies to create and renovate children day care centers in several countries (e.g. Germany) Briefing / Motivation / Challenge

Portfolio Mapping romantic/classicneutraldesign Vienna Moderna Gallery Object ProB Form ProA Living Well Alessi One Lb3 classic Palomba soft MyLife Alessi dOt Lb3 modern Lb3 design Mimo Moderna Plus Palomba pure Palomba organic Living City Living Style ProfiL LuxusL StudioL Florakids

Target groups Sinus-Meta-Milieus Western Europe

Competitors Bagno cucciolo BabyBanditosKind

Design: Andreas Dimitriadis Production: CZBC, CZZN, Banyai Launch : March 2010 (SHK Essen) Start of Sales: August 1st, 2010 (Except FSWC horizontal: SOS January 2011) General information

Kids love animals and they like things to be imaginative, colourful and friendly Managed to create a child-friendly environment to promote hygiene early on in a child-friendly environment Round shapes, bold colours and animal & plant influences make florakids the ideal bathroom for children Is not only the smaller version of an adult product: In terms of function and ergonomics the product range is customised to the needs of children and kindergardens Story

Pictures

Contents 1.Product range 2.Colours 3.Article numbers & spare parts 4.Sales Arguments

1. Florakids – Vitreous China Overview WB 450WH WC washdownSeat & Cover Ceramic Shelf 550FS WC washout, vertical outlet FS WC washout, horizontal outlet Ergonomic Seat

1. Florakids – Washbasin & Shelf Washbasin x 410 mm With and without overflow With and without tap hole Available in White, White LCC, White & green and White & red Mounting acc. excl.: Mounting set M10 x 140 mm, order no Ceramic Shelf x 130 mm Available in White, White LCC, White & Green and White & Red Mounting acc. incl.: Fixing set, order no

1. Florakids - WCs Wallhung WC x 520 mm Washdown Available in White and White LCC Floorstanding WC xxx horizontal outlet xxx vertical outlet 295 x 385 mm Washout Available in White and White LCC Mounting acc. incl.: Device for fixing, order no

1. Florakids – Seat & Cover Ergonomic Seat For WHWC and FSWC Ergonomically shaped Small opening Handles to hold on Splash guard in the front Available in White anti-bacterial, Green and Red Mounting acc. included Seat & Cover without soft close with soft close Only for WHWC Available in White anti-bacterial, Green seat & White cover and Red seat & White cover Mounting acc. included

1. Florakids – Mirrors Catapillar segment - head x 262 x 19 mm Only available in avocado green (472) Catapillar segment – body w/mirror x 300 x 19 mm Only available in avocado green (472) Butterfly mirror x 435 x 19 mm Only available in china red (469)

2. Colours & colour codes Washbasin and Shelf White (000) and White LCC (400) White and Green (072) White and Red (062) Ergonomic Seat White anti-bacterial (300) Green (071) Red (061) Seat & Cover White Cover and Seat anti-bacterial (300) White Cover and Green Seat (072) White Cover and Red Seat (062) Mirror China red (469) Avocado green (472)

3. Article numbers & spare parts Vitreous China

3. Article numbers Mirrors

General Design: appropriate for children, emotional, playful and appealing. Safety: The round and harmonic forms have no sharp corners or edges. Quality: The colours are burnt in, which means it is scratch resistant, non toxic and non abrasive. All assortment can be freely combined Washbasin Appropriate projection of 41 cm, a width of 45 cm and a depth of 10.5 cm for children. Several washbasins can be placed next to each other – good for kindergardens. Large shelf area Washbasin available with and without overflow Washbasin available with and without hole for faucet Available in 3 colour variations Matching faucet 4. Sales Arguments – Vitreous China

Shelf Projection goes from 10 to 13 cm und the width is 55 cm – children can easily reach everything. Several shelves can be installed next to each other, ideal for kindergardens Shelves are suited to be installed above or just next to the washbasins Can also be used in non ceramic areas, for example to store books Hidden installation Available in three colour variations WH WC Ceramic height reduced to 35 cm Washdown Closed water ring Traditional attachment, which means easier installation Matching seat and cover and also Ergonomic seat 4. Sales Arguments – Vitreous China

FS WC Ceramic height reduced to 35 cm Washout Open water ring Floor attachment by Fischer, WB5N Matching Ergonomic seat Seat & Cover With and without softclose Quick release Centering of buffer Duroplast Stainless steel hinges Splash protection at front of seat Meets the needs of children in terms of shape and size of opening Logo lasered on cover Cover available in three colour variations 4. Sales Arguments – Vitreous China

Ergonomic seat Without soft close Quick Nuts for fast installment Centering of buffer Duroplast Stainless steel hinge Splash protection at front of seat Ergonomically shaped Small opening Mould at rear of seat to be used as support Ears left and right of seat are to be used as handles Available in three colour variations 4. Sales Arguments – Vitreous China

Particle board is moisture resistant (V100, regular boards are V20) & ecological (best emissions class E1) Melamine resin coating guarantees everlasting colour without fade Easy to clean Strainable and shock proof surface Multifunctional installation (not just straight but also to other degrees) Once installed can turned to desire Edges are painted Caterpillar can be extended to desire Caterpillar mirrors can be positioned at different heights to make it look ‘alive’ Safety mirror 4. Sales Arguments - Mirrors

Thank you for your attention.