Lot’s Wife Marketing Kit 2015 Anna Hill - Bill Molloy - Claire Rowe - Jarrod Verity +61 (03)

Background  Lot’s Wife is the primary student magazine at Monash University’s Clayton campus and has been a fundamental element of campus life for over 50 years. With a monthly print distribution in addition to a constant online presence, Lot’s Wife publishes a wide range of pieces which are written by both students and prominent figures from within society. The magazine endevours to provide relevant information to students, allowing them access to knowledge that transcends that which they are taught in the classroom. It also serves as an outlet which students can use to acquire experience which can be transferable to the workplace. In 2015, the magazine will be separated into five distinct areas; politics, student affairs, art and culture, science and engineering and sex.

Previous editions Issue Issue

Issue Issue

Distribution  Lot’s Wife is distributed free of charge throughout a campus of 25,000 students at a monthly frequency. It is distributed at key locations such as the humanities and science buildings, campus centre and recently the halls of residence. It currently has print runs of 2500 which is subject to increase at periods such as ‘o-week’ when student presence and activity on campus is greater. In 2015, the incoming editors hope to extend distribution to Monash College (the associated TAFE) and in locals bars which are often visited by Monash students.

Placement Policy  Unless otherwise agreed, advertisement placement will be entirely at the discretion of the editors in accordance with standard placement priorities. For specific placement requests please contact the Editors on (03) , please note while they endeavour to uphold all requests (such as specific page or left or right side requests) it cannot be guarantee that all will be met.

Advertising Rates AdColourMonochrome Back Page$1200N/A Inside Front$980N/A Inside Back$950N/A Page Three$950N/A Full Page$920$780 Half Page$580$450 Quarter Page$380$270 Eight Page$250$160 Two Page Spread$1400$1200

O-Week AdColourMonochrome Back Page$1320N/A Inside Front$1080N/A Inside Back$1045N/A Page Three$1045N/A Full Page$1010$840 Half Page$640$500 Quarter Page$420$300 Eight Page$275$175 Two Page Spread$1540$1320 ‘O-week’ is an annual week long festival held at the beginning of each academic year where a stall will be set up and our team will be distributing the magazine. Due to increased student presence and activity on campus, all prices will incur a 10% increase. This also covers the cost of a 20% increase in our print run.

O-WEEK Source: The Age

Discounts  Agencies: multi-edition discounts apply if booking for same client. Rates above are exclusive of agency fees. Discounts cannot be combined with other discounts or offers.  10% for three to five editions  15% for six or more editions  10% for Monash University or on campus tenants

Dimensions  Back cover – 275mm x 200 mm  Inside front – 275mm x 200mm  Inside back – 275mm x 200mm  Full page – 263mm x 200mm  Half page – 132mm x 197mm  Quarter page – 66mm x 197mm  Eighth – 33mm x 197mm

Deadlines EditionAdvertising booking deadline Launch date 13 rd February23 rd February 224 th February16 th March 31 st April20 th April 428 th April18 th May 51 st July20 th July 621 st July10 th August 714 th August7 th September 8 (E)1 st September21 st September 922 nd Semptember12 th October