8th edition ANALYTICA EXPO’ Crocus Expo Exhibition Centre, Moscow, Russia International Exhibition for scientific and laboratory instrumentations, technologies and innovations Present, Promote, Persuade and Provide!

Organizers MVK International Exhibition Company Partners ROSCHEMREACTIVE Association “Analytiсa” Association of Analytical Centers Scientific Council on Analytical Chemistry of the Russian Academy of Sciences

Analytica Expo is the most complete laboratory-focused exhibition held in the one of the world’s largest scientific and manufacturing market. Only Analytica Expo draws the entire analytical industry together for four days of marketplace interaction, education and networking. This is the B2B event where business and science coalesce. The comprehensive exposition and strong technical program cover the latest developments in technologies and applications in commercial and scientific technologies. Exhibition Concept

Analytical equipment Control and measuring devices Laboratory furniture Chemical reagents and materials Nanotecnologies, nanomaterials Bioanalytics Exhibitionsubjects Exhibition subjects Analytica Expo demonstrates and discusses your m u st- have equipment, products, and services in one of show’ specialty areas that feature unique applications and special demonstrations

Who attends Analytica Expo draws a dedicated buying audience of key decision-makers from across nearly every market and product focus (visitors statistics for 2008, %)

Analytica Expo has grown to become unique Russia’s exhibition for analytical industry, your best opportunity to meet face to face with who’s who of Russia’s best and brightest names in the industry Last show statistics 2009 National exhibitors124 International exhibitors1414 Total exhibitors138 Total number of visitors4,630 Exhibition space gross8550 m²

Exhibitors profile By country By category Analytica Expo is a great place for you to stay on top of what Russian regional and larger competitors are doing.

They know the value of Analytica Expo Tokyo Boeki Ruichi Tomiyasu, Head of sales department. Russia and ex-USSR countries. “ … We are satisfied with AnalyticaExpo results. This is very professional exhibition. Services provided by exhibition organizers are perfect. We supply and successfully sell Japanese equipment on Russian market. Tokyo Boeki collaborates with Russian Science Academy, scientific laboratories, and manufacturing enterprises…” IKA Group Bozhidar Nikich, Regional Sales Manager “ … We have exhibited at AnalyticaExpo for the last 4 years. This show provides the best opportunities for promoting new product, getting professional leads and professional networking…”

Attendees profile Visitors geography Visitors primary interest Buying teams from thousands companies and laboratories attend AnalyticaExpo to discover solutions that span the entire laboratory supply chain. As a result, the exhibit floor fills with your prospects, customers and your colleagues.

Business program Analytica Expo brings the industry together, under one roof and at one time, to discuss new opportunities. Network with a community of your industry peers and explore fresh ideas to enhance your business. Session of the Scientific Council for Analytical Chemistry Separate the hype from what you really need to know to build and maintain your business. Topics include: Next Big Opportunities. Chemical Analysis Next-Gen Nanotechnology Advances in Technology Seminar “Accreditation of analytical laboratories and quality assurance of analytical works”, “Analytica” Association “Innovation 2010” contest for the best exhibits, Roschemreaktiv Association Main nominations: reliability, durability; precision; best “price-quality” relationships; top technologies and elaborations; ecology protection and safety ergonomics

Raw exhibit space – euro 165 per 1 sq.m Furnished exhibit space - euro 220 per 1 sq.m One time registration fee and placement of information into the official catalogue - euro 395 “Corner”-booth (two open sides) extra charge – 5% “Peninsula”-booth (three open sides) extra charge – 10% “Island”-booth (four open sides) extra charge – 15% Note: minimum booth space is 9 sq.m. Exhibit space rates Contact a Sales Consultant to learn more about maximising your exhibit impact.

Visibility To ensure your prospects turn into customers, Analytica Expo’s sole focus is on marketing to your audience. From targeted direct mail to broad-based public relations, and everything in between, we’ll deliver million marketing impressions and spend hundreds of thousands $ to drive your most valuable customers to the show. When you exhibit at Analytica Expo, you not only get the best trade show exposure in analytical industry, you get the regional, national and international marketing power only Analytica Expo can deliver. As a Analytica Expo exhibitor, you automatically get a listing on widely used destination for analytical equipment buyers year-round.

Market Statistics. As to estimations of the web site Lab.RU, now there are near 1,500 manufacturers and suppliers engaged in this branch of industry. The Russian market has good prospects in the future for all suppliers. Suppliers tell about high outlet dynamics and their expectations are totally positive. The prospects on analytical chemistry market in Russia for the near future are estimated to be very good, as increases (from 5 to 7%) are expected during the next 5 years according poll made by bfai. The fast growth is seen at the market of biotechnological control systems (field of application: diagnostics and monitoring of viral, hereditary and other diseases). The Moscow trade company “Gelicon” estimates its rates at 30% per year.

Market Statistics. Import & Export. The import volume of some analytical and laboratory equipment increased essentially for the last 5 years: sterilizers for medical and surgeon’s needs or laboratories from 7,5 to 15,4 million USD per year distillers and rectifiers from 32,1 to 132,5 million USD per year centrifuges, including laboratory 21,9 to 38,6 million USD per year optical microscopes from 4,3 to 24,4 million USD per year materials analyzers, instruments for metals analysis from 1,6 to 4,3 million USD per year instruments, apparatus and tools for measurement and control of fluid flow, filling level, pressure and other variable parameters of fluids and gases, apart from mentioned under from 58,3 to 78,5 million USD per year instruments, apparatus and tools for physical and chemical researches, instruments for viscosity tests, porosity, dilatation, high tension and other from 72,6 to 156,9 million USD per year ondoscopes, spectrum analyzers and other instruments for measuring and analysis of electronic measures, tools for alpha-, beta-, gamma-, roentgen and other radiations control from 30,5 to 43,4 million USD per year * Bfai report

MVK Holding Company is the sponsor and producer of the Analytica Expo as well as about 80 other trade shows in Russia. MVK also organizes the largest East European shows in metalworking, woodworking, packaging, printing, furniture, chemical, construction, educational and other industries. Organizing specialized international exhibitions and fairs MVK co-operates with major national and international professional unions and associations. MVK events offer exhibitors and attendee’s great opportunities to receive complete information about the markets’ current state and trends, increase sales and profit, find new partners and finalize contracts. MVK International Exhibition Company Show Director: Mr. Alexey Kharyutkin Tel/fax: Contacts: Project manager: Ms. Natalia Lomunova Tel/fax:

MVK-ISRA Exhibitions Ltd. Tel-Aviv Tel: MVK Messen GmbH Frankfurt am Maine Tel: MVK China Shanghai Tel: MVK North America Toronto Tel: MVK TURKEY Istanbul Tel: MVK International subsidiaries

For more information on exhibiting or attending the Analytica Expo, visit When you exhibit at Analytica Expo, you have complete confidence that you will reach thousands prospects from all over Russia. Put your latest innovations on display for domestic and multinational companies that need solutions only you can provide. Reserve your space now for Analytica Expo 2010! Your benefits