Mix & Match CreScent Perfumery Kit. Introduction Create + Scent = CreScent It is a customizable perfumery kit that provokes creativity. It contains the.

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Mix & Match CreScent Perfumery Kit

Introduction Create + Scent = CreScent It is a customizable perfumery kit that provokes creativity. It contains the fundamental notes of perfumery which allows the user to mix and customize his/her own fragrance. Applying horoscope, simple astrology/mood brews can be obtained

I can’t change the scent of my perfume… Hey! We are using the same perfume… My friend may not like the perfume I’m buying for him/her… Problems Faced (Stand alone editions)

Play around – create your perfume to suit different moods/occasions… Allows self customization to suit you… Be the perfumer - formulate a fragrance uniquely yours… Think OuTTa the BOX

Current Market Demands A strong sense of self - to be unique and different The current market is moving from mass conformity to mass customization To have various scents for different occasions from a single purchase Individuality Mass Customization Variety

Fulfilling market demands Allow consumers to develop their own signature styles Personalized customization is possible Mix and match from the fundamental notes in our perfumery kit Achieving … Individuality Mass Customization Variety

MarketabilityGrowth potential Solving customers’ needs Fulfilling market demands Enhances our marketability-growth potential

Conclusion Our product will be a hit in the market because of its ability to give consumers invaluable hands on experience in formulating their own fragrance… Personalized customization brings about a sense of individuality and confidence…

SP IDEA Challenge 2005/2006 Finals OPEN CATEGORY Mix and Match Perfumery Kit (CLS) Presented by: Ivan Chia (Team Leader) Group Members: Vincent See, Song Meiling DCP 3A/27