Analyse the market segments and target market about Chanel No.5 Team partners ：张艳芬 林妮 陈天明 郭劲良

Chanel No.5 Versace is colourful.Givenchy is elegent.Christian Dior is extravagant.Armani is low-key.Valentino is exquisite.And Chanel is graceful and full of womanly attributes,which makes others unforgetable.

The most durable version in the No.5 perfume.It includes neroli,the flower of ylang-ylang,Glasse jasmine,May rose,sandal,vetiver grass and vanilla.

1924 This is the first with such a high proportion of acetaldehyde perfume, combined with a variety of flowers.It`s a timeless classicElegant attractive and modern perfume

`s perfume is not simply changing the concentration,but to make a new interpretation in flavor.It still loyal to the essence of the original perfume and fragrance ingredients. Square bottles had transparented to glass bottle appearance without any decoration.shape bottle shaped like a gem cutter like transparent crystal square bottle shape ans neat lines.

二○○五 The fragrant liquid and peaches - Rose Gel make You feel the laissez-faire in implicitly harmonious blend of soft rose and Grasse jasmine. The elegant aroma left on the skin. It gives you a comfortable and cool cool feeling. Your temptation customary perfect supplies.

Chanel`s 3rd perfume creater "nose" Jia Kebo continnued the classic part about No.5 and created the Chanel No. 5 perfume low- key luxury version. It makes you feel soft, fresh and harmonious, full- bodied, with a clear contrast from a low-key luxury throbbing.

Market segmentation 1 、 Psychological factors ： 2 、 Geographical factors ： The Chinese market 3 、 Demographic factors ： High income of intellectual professional women 4 、 Behavioral factors ：

The target market Chanel No.5 品牌的目标市场 — —Advocate fashion, intellectual, elegant noble, senior white-collar workers actively.