What is love??? ?????? ???????

What is love????? Love \ləv\Love \ləv\ strong affection for another arising out of kinship or personal ties strong affection for another arising out of kinship or personal ties -Merriam Webster- -Merriam Webster-

What is love????? “love is a violent, ecstatic, overpowering force that supersedes all other values, loyalties, and emotions.” -Romeo & Juliet -Romeo & Juliet

“All you need is love, love is all you need” -JOHN & YOKO What is love?????

“love inspires everything” “love is in everything we do” “love is a universal force’ “love is the beginning of anything and everything..” LOVE ETC…

R U IN LUV ????? The Body Shop is in LOVE!

-desirable pink and gold heart -packed in a glass bottle -It communicates the wider power and idea of love in all forms THE LOOK OF LOVE..

An innovative creamy addiction ( jasmine, vanilla, sandalwood and musk) THE NOTES OF LOVE..

THE PRICE OF LOVE.. Love Etc.. range will be 27% higher on White Musk Classic, 14% higher than WMK limited edition and an average of 44% higher than Lifestyle and Fast fashion fragrance. The big gap of our price was done as this will be positioned as fine fragrance. -Price positioning within Love Etc.. range is as follows from lowest to highest price point: Shower gel, lotion, Body Butter, Purse Spray, EDT and EDP Purse spray price is 60% of 30ml EDP -Extensive Product Awareness effort must be done since this range will be our first fine fragrance entry to the market.

THE NOSE OF LOVE.. Dominique Ropion 25 years of experience Created some of the world’s top and most enduring scent :Armani code, lovely, euphoria, and other perfumes for Dior, Givenchy, CK etc..

UNLOCKING THE LOVE.. Fragrance is about emotion! Fill an olfactive gap in our fragrance portfolio Strong growth in the mass fragrance sector

THE PERFUME OF LOVE.. GPCDESCRIPTIONPRICEP & TMAIN 82760Love Etc EDP 50ml 1, st week of Sept 1st week of Oct 82761Love Etc EDP 30ml 1, st week of Oct Love Etc Body Lotion 200ml st week of Sept 1st week of Oct Love Etc Shower Gel 200ml st week of Sept 1st week of Oct Love Etc Purse Spray 15ml st week of Oct 83669Love Etc EDT 50ml 1, nd wk of Jan st wk of January Love Etc Body Butter 200ml 1, nd week of January 82895Love Etc CYO st week of Oct 82849Love Etc. Gift 1 1, nd week of Oct 82854Love Etc. Gift 2 2, nd week of Oct

THE GAME OF LOVE.. DEPARTMENTTASKSEXECUTION PRODUCT LAUNCH WINDOW October Sale (soft launch) To use "Love Wall" as a form of feedback from our customers First to try offer: 10% off to LYB members Love Etc. Window for 2009 (Nov 6-19, 2009) Mechanics: Buy the EDP, get 40% off on your next Love Etc. product Christmas Phase 1 & 2 continue the mechanics of Love etc window (in bay fragrance) Launching of Love Etc.. Gift sets Part of Spring Event Window with Spring Trend 2010

THE MEANING OF LOVE.. DEPARTMENTTASKSEXECUTION TRAINING PRODUCT GUIDE -Link Love Etc… to our values: Activate Self Esteem (Use fragrance to boost self confidence) -Our first EDP CT perfume base, sourced from Ecuador -- Include the story of the creation of fragrance and the "nose" behind it to align the fragrance with some of the best-loved and most popular scents of our time. SPEIL The perfume of "Love as a universal force"

SHARE THE LOVE.. DEPARTMENTTASKSEXECUTION OPERATIONS PROFILING Identify female ages years of age TARGET STORESALL STORES Staff Accessory Sampling ( 2ml Love Etc.. Vial) Spritzing of Love Etc.. In store

DEPARTMENTTASKSEXECUTION VMOne Bay for Love Etc. Range MARKETING MARKETING ACTIVITIES er (teaser and launch) Hold an event with staffs dressed in “60’s” as a theme while giving out the samples of Love Etc.. Using of Love Map online GivIng out of online sample requests ( Love ETC. 2ml vial) TARGET MAGAZINE Candy Magazine, OK, Cosmopolitan TARGET NEWSPAPER Manila Bulletin, PDI, Philippine Star TARGET BLOGS kikayexchange.ph shopaholicuniverse.com femalenetwork.com shopcrazy.com.ph SPREAD THE LOVE..

AGAIN!!

What I S L O V E ?????

Love I S Y o u…

LOVe I S m e !

Love I S U S…

Love I S E T C…