Emily Walker November 22, 2011

Back Ground  Publicized: March of 2011  Sponsored and created by Pro-Life and ThatsAbortion.com  pro-life-chicago-billboard-features-pro- abortion-president-obama/

What is the purpose of this advertisement?

Purpose:  I think that the purpose of the advertisement is to get women to thinking about what their doing when they abort a baby. That they really don’t know who is in the womb waiting to be born.

Who is the audience?  I think the audience is young women who are trying to make the decision on whether or not to continue on with their pregnancy.

What is the argument of this advertisement?  I think the author’s intention was to get women to thinking and to raise awareness to the issue that abortion has faults.

What is the Point of View?  I think the point of view of this ad was to sort of educated the people of how often it happens and that when someone thinks their ready for sex then they should be prepared for a child. That its from doctors to teenage girls.

Color and Lighting  I think having the black backgound draws attention to the colors of the writing.  That Obama is shaded in different colors of white, blue, and red represents the color of the flag. That Its to show that represent America and its leaders.

How could the advertisement be changed if Obama was facing forward?  It wouldn’t have the same point. Everyone would focused on him not the message on the side.

What is omitted from the Advertisement?  The rest of Obama’s body and the other side of his face. This to show him looking to the words and the message of “Every 21 minutes…”

What stands out in the picture?  The word LEADER and ABORTED, leader is much bigger and white on the black and it grabs your attention and then aborted is red and the next biggest word on the picture.

Symbolism.  I think Obama symbolizes that there is future for everyone if they want it and can put their mind to it but they have to be given the chance to live first.

Logos  I think it is that it states the fact that every 21 minutes a baby is aborted and that child could have been the next great president. It give you the creditability from the thatsabortion.com and how they sponsor this advertisement.

Ethos  That some time in our life we will know someone who will have to face a unplanned pregnancy and they will have to make a decision on what they want to do, it gives us the thought to be careful and to think about the baby.

Pathos  This advertisement makes me stop and think how thankful I am that someone saw fit to have these babies that have changed the world. Also it makes me sad to think that there are children being aborted every day.

Sources  dia/pro-life-chicago-billboard- features-pro-abortion-president- obama/