1 MOVING FORWARD: DEVELOPING NEXT STEPS THROUGH INTERACTIVE SURVEY

2 PURPOSE  To have an interactive discussion on priorities for the lobster industry.  To seek your input on where we go from here and how we get there.

3 COLLECTING YOUR INPUT Electronic input:  Everyone has received an “audience response system” (i.e. a handheld device) which you will use to respond to a variety of questions  Collective feedback will be provided immediately  You will not be identified individually in relation to your responses; however, we would like to confirm some general information which will help us to identify common trends

4 COLLECTING YOUR INPUT

5 Do you feel there is enough science to demonstrate that Atlantic Canada lobster stocks are sustainable?

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7 If more science is needed to demonstrate sustainability, who should pay?

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9 An MSC pre-assessment identifies gaps in scientific knowledge and effective management. Do you agree that a pre- assessment should be conducted?

10 An MSC pre-assessment identifies gaps in scientific knowledge and effective management. Do you agree that a pre- assessment should be conducted?

11 What is the most effective way of strengthening compliance in the lobster fishery?

12 What is the most effective way of strengthening compliance in the lobster fishery?

13 In order of importance, indicate what is the most effective way to improve lobster quality on the vessel.

14 In order of importance, indicate what is the most effective way to improve lobster quality on the vessel. (1 st Choice)

15 In order of importance, indicate what is the most effective way to improve lobster quality on the vessel. (2 nd Choice)

16 In order of importance, indicate what is the most effective way to improve lobster quality on the vessel. (3 rd Choice)

17 In order of importance, indicate what is the most effective way to improve lobster quality on the vessel. (4 th Choice)

18 What is the most effective way of ensuring the future viability of Atlantic Canada lobster stocks?

19 What is the most effective way of ensuring the future viability of Atlantic Canada lobster stocks?

20 In order of priority, what would you recommend to undertake collectively to maximize the value of the resource in the plant.

21 In order of priority, what would you recommend to undertake collectively to maximize the value of the resource in the plant.(1 st Choice)

22 In order of priority, what would you recommend to undertake collectively to maximize the value of the resource in the plant.(2 nd Choice)

23 In order of priority, what would you recommend to undertake collectively to maximize the value of the resource in the plant.(3 rd Choice)

24 In order of priority, what would you recommend to undertake collectively to maximize the value of the resource in the plant.(4 th Choice)

25 In order to improve returns from lobster, do you support the creation of a working group to address the competitive environment?

26 In order to improve returns from lobster, do you support the creation of a working group to address the competitive environment?

27 Do you feel there is merit in launching a generic marketing campaign in the U.S.?

28 Do you feel there is merit in launching a generic marketing campaign in the U.S.?

29 Do you feel there is merit in launching a generic marketing campaign in the E.U.?

30 Do you feel there is merit in launching a generic marketing campaign in the E.U.?

31 Do you feel there is merit in launching a generic marketing campaign in Asia?

32 Do you feel there is merit in launching a generic marketing campaign in the Asia?

33 Does your experience indicate that traceability mechanisms within the Quality Management Program are adequate to meet modern food safety requirements?

34 Does your experience indicate that traceability mechanisms within the Quality Management Program are adequate to meet modern food safety requirements?

35 Do you believe the Atlantic lobster industry would benefit from ecolabelling?

36 Do you believe the Atlantic lobster industry would benefit from ecolabelling?

37 Does the industry need to explore the development of a market intelligence vehicle?

38 Does the industry need to explore the development of a market intelligence vehicle?

39 Would there be an advantage to setting up a lobster council to: A) Undertake a marketing campaign?

40 Would there be an advantage to setting up a lobster council to: A) Undertake a marketing campaign?

41 Would there be an advantage to setting up a lobster council to: B) Foster collaborative effort along the value chain?

42 Would there be an advantage to setting up a lobster council to: A) Undertake a marketing campaign?

43 Would there be an advantage to setting up a lobster council to: C) Look at regulatory issues?

44 Would there be an advantage to setting up a lobster council to: C) Look at regulatory issues?

45 Would there be an advantage to setting up a lobster council to: D) Develop a market intelligence vehicle?

46 Would there be an advantage to setting up a lobster council to: D) Develop a market intelligence vehicle?

47 Would there be an advantage to setting up a lobster council to: E) Be the client responsible for application to the Marine Stewardship Council?

48 Would there be an advantage to setting up a lobster council to: E) Be the client responsible for application to the Marine Stewardship Council?

49 Was the Summit a helpful exercise in bringing industry participants together to discuss common problems and look for solutions?

50 Was the Summit a helpful exercise in bringing industry participants together to discuss common problems and look for solutions?

51 Would you like to have another Summit in -

52 Would you like to have another Summit in -

53 Did you find that the electronic voting provided valuable insight regarding industry perspectives?

54 Did you find that the electronic voting provided valuable insight regarding industry perspectives?

55 Thank you for your excellent participation