Y OUR O NLINE R EPUTATION Cathy Bates University Information Security Officer H OW DO YOU LOOK ONLINE ?

What Makes Up Your Online Reputation? O Comments O Comments made on social media sites O Images O Images posted on the web O Videos O Videos shared on YouTube and elsewhere O Postsarticles O Posts and articles published online blog message boards O Comments made on others’ blog posts, articles, and message boards O Geolocation O Geolocation information social media sites O Comments others make about you on social media sites or in blog posts others publish O Images of you that others publish Your online image is made up of EVERYTHING about you that exists online.

Consequences… Gilbert Gottfried, canned after callously tweeting O Comedian Gilbert Gottfried, former duck voice for the advertisements of U.S. insurance company Aflac, canned in March 2011 after callously tweeting about Japan's earthquake disaster.

O Two Domino's Pizza employees add mucus and intestinal gas to food preparation, posted a documentary video of it on YouTube and wound up fired and in jail on charges of felony counts. Consequences…

Bad Things Happen to Others…not ME mistakes will O The mistakes YOU make online will stay with YOU. lookfor red flags … if all is well, they will l O Companies go online first to look for red flags … if all is well, then they will look for your awards. judge YOU O People will judge YOU based on what they find online. no longer in control O Once it is posted online, YOU are no longer in control of your content. online forever. O Digital content stays online forever. very real permanent record O YOUR online reputation is a very real permanent record–one that reflects every good or bad decision YOU make.

O Pictures O Pictures. O 11% rejected for inappropriate photos. O Information O Information. O 13% rejected for lying about qualifications & information. O Posts and statuses O Posts and statuses. O 11% rejected for inappropriate comments, 11% about previous jobs O 11% for poor communication skills O 11% for discriminatory comments O Combined 19% for content of alcohol abuse and drug use. O Total of 63% of candidates rejected for posts and statuses. Things Employers Look At On your resume you put the Pratt Institute But on facebook it says you went to the University of Michigan

Consequences… O UCLA junior, stressed and annoyed during finals week posts a video to YouTube complaining about Asians in the library. After 10+ million views, girl received death threats and had to leave UCLA

Why is YOUR online reputation important? O 81% O 81% of singles in their 20s have searched their dates killjobs businessrelationships O A bad online reputation can kill potential jobs, business, or relationships without you ever having the chance to defend yourself. that you make available to the public O Employers use the thoughts & judgments that you make available to the public as a reflection of what you will do with clients, team members, and them. O Social Intelligence Corp O Social Intelligence Corp., scours the Internet for information you freely shared and sells that data to your potential employers.

The New Background Check O 91% O 91% of employers are now using Facebook, LinkedIn, Twitter, etc. as a screening tool for potential employees. O 76% O 76% check Facebook profiles O 48% O 48% check LinkedIn O 53% O 53% check Twitter 7% do not use sites O Only 7% of employers say they do not use sites like these to screen employees

What is Social Intelligence? O Name, address, permanent address, employer info O Screen shots of your material O Comments by Social Intelligence concerning its findings of you O Prevents discrimination claims when companies do their own investigation O Protects certain information O i.e. race, religion, national origin, sexual orientation, and disability status Social media screening and investigative services including employment background checks

* Be Smart. Employers make decisions based on whether or not they like your attitude and ethics * * Be Smart. Employers make decisions based on whether or not they like your attitude and ethics. * O Screening is done early O Screening is done early on – before you get a chance to give your view of your abilities. O 69%rejected O 69% of people are rejected due to information obtained about them on social networking sites.But… O 86% positive online reputation factors into hiring O 86% of employers say a positive online reputation factors into their hiring decision O 68%hired a candidate for O 68% of those employers hired a candidate for good things found the good things they found about them on these sites.

Take Charge of Your Online Reputation START NOW! O Think about what you want your reputation to be online…..START NOW! O Use technology to your advantage O Monitor manage O Monitor and manage your reputation want to see O Learn what employers want to see personalinterests O Publish your personal interests (blog, join groups) separateaccounts O Create separate accounts for personal/private domain O Own your domain uniquepersona O Have multiple profiles that establish your unique persona onlineportfolio O Create an online portfolio O Work together with friends to check your work

Clean Up Your Act 4) Make sure everything is accurate O Rather than clear off all info from sites, ensure that what’s there compliments you 5) Create a positive online presence O Surround your name with information you want to be associated with 6) Keep your profiles and sites up to date 7) Top 3 sites to have: O LinkedIn, Google Profile, and Twitter 1) Google Yourself O Find out what’s out there about you. If it could be taken out of context, consider taking it down 2) Clean up what’s there O Inappropriate photos & comments O Negative comments about previous employer O Examples of poor communication 3) Separate your personal identity from your public identity *Make yourself noticeable for GOOD reasons*

Questions?