How to create good quality online video

About Previsualisation Ltd Creative Director Robert Finlay Since Technical Director Martin Calder 15 years in the IT industry. Harlequin Solutions Web design partners. Our clients Corporate and UK film and Television

What's involved in creating a good quality online video? Preproduction Production Post Production Export and delivery

Pre-production Understanding the brief What is the film is intended for Understanding the clients needs Maximising on the films content and coverage Making the film current and relevant for the future

…Pre-production cont… Effective planning and scheduling (Gantt Chart)

…Pre-production cont… Effective planning and scheduling Script Writing

…Pre-production cont… Effective planning and scheduling Storyboard Art

…Pre-production cont… Effective planning and scheduling Equipment

…Pre-production cont… Effective planning and scheduling “ironing out the problems” Research Permissions Copyright negotiation Hiring talent Release forms Securing locations Risk assessments Knowing how to tackle this side of things…

…Pre-production cont… Put the money on the screen Don’t waste the budget on anything that won’t be seen by the audience / viewer. Unnecessary equipment Condensing shoot This all comes down to efficient planning

Production Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line

…Production cont… Filming do’s and don'ts Breaking the 180 line

…Production cont… Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line Golden ratio

…Production cont… Filming do’s and don'ts Golden ratio

…Production cont… Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line Golden ratio Bad or wrong angles and framing

…Production cont… Filming do’s and don'ts Bad / wrong angles & framing

…Production cont… Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line Golden ratio Bad or wrong angles and framing Shooting an interview

…Production cont… Filming do’s and don'ts shooting an interview

…Production cont… Filming on the day Simple things to remember White balancing Clean lenses Focus Record tab You also need some crew Director DOP (Director of photography) Sound engineer Assistant to help run things smoothly Producer

Post Production Editing Audio engineering Graphics

…Post Production cont… Video Editing

…Post Production cont… Audio Engineering

…Post Production cont… Recording good sound Voice-over with Tony Robinson

…Technical Specifications cont… Export and delivery 3 main formats of video in the UK today when shooting at 25 fps. – Pal – HD – WEB video 25 fps = human brain retrieves image from retina every 1/25th of a second. The physical pixel sizes (resolution) – Standard TV (PAL) is at 720x576 – Full HD is 1920x1080 – Web 640x360 (Optimum) File type –.mov –.wmv Compression – h.264

…Examples of quality video production cont… Award Winning Production

Contact details Shenley Road Borehamwood Hertfordshire WD6 1JG Previsualisation Ltd