Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership.

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Presentation transcript:

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets.

CHINA BY THE NUMBERS CONNECT TO CHINA

1.3bn People 2 nd Largest World Economy 34 Province Level Divisions 500 Million New Consumers

3 EI Regional Offices 240 Irish Companies Actively doing business in China 7 th Largest Export Market For Irish businesses

€8 Billion Bilateral trade 19% Growth

WHAT IT TAKES TO SUCCEED IN CHINA CONNECT TO CHINA

Be prepared to invest for the long-haul. SUCCESS IN CHINA CAN TAKE A LONG TIME TO BUILD

KEYS TO SUCCESS: Research Commitment International Experience Resources Patience

LOCATION CONNECT TO CHINA

China’s mega cities

Shanghai 1990

Shanghai 2013

Over 90,000km of highway networks

Car Ownership in China

10 Day Traffic Jam !

RELATIONSHIPS AND TRUST CONNECT TO CHINA

RELATIONSHIPS & TRUST: Chinese business culture is largely based on relationships Emphasis is placed on maintaining harmony and the ‘face’ of others Open conflict, direct questions and pointing out mistakes are generally avoided as it would cause one party to lose face Humility, graciousness and giving toasts are all ways of giving face Expect to be fully hosted and vice-a-versa

Over 90,000km of highway networks Relationships = Connections

WAYS OF BUILDING RELATIONSHIPS: Giving Gifts Entertaining and drinking at social occasions Regular face to face meetings

IRISH SUCCESS IN CHINA TO DATE CONNECT TO CHINA

SECTORS OF OPPORTUNITY: Education servicesFood/Drink E-learning Life science / Medical devices / Pharma Eng Financial services Environment / Green economy Agricultural machinery & related services Telecoms / I.T. Aviation & related servicesEquine

MOST COMMON ROUTES TO MARKET FOR IRISH COMPANIES: B2BB2C SOE’s Chinese Gov.

DEVELOPING A PRESENCE IN CHINA: Local Partners & Distributors Benefits and disadvantages Establishing a local presence Access and introductions Joint Ventures Same bed – different dreams

HOW ENTERPRISE IRELAND CAN HELP YOU SUCCEED IN CHINA CONNECT TO CHINA

Strategic and export business advice Market information and research Identifying partners How to promote/exhibit company products Support to visit markets and potential customers Support in market Access to Irish in-country clients and networks WE HELP WITH …

TOP TIPS: 4Do your research carefully Network others 5Exercise caution Disputes can be costly 6Show commitment 1Don’t try to go it alone 2Not a single market Be selective 3 Very competitive Expect lower margins

FOR DETAILED INFORMATION AND FURTHER ADVICE: Philip Singleton Phone: Market-Research-Centre/Asia-Pacific-Country-Reports-.html

DID YOU KNOW

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