Dynamic Business Intelligence Solutions to Manage Irish Destinations for European Tourism Beverley Sherwood, Fáilte Ireland Ali Robinson, Compass Informatics

Business Intelligence Solution

Use a standard size grid or tessellation Getis-Ord Gi* statistic for hot spot analysis. Prototyping Complex Data Product

Clustering

Prototyping Complex Data Product Flocking Boids

Prototyping Complex Data Product Focus-concept

Data Product Visualisations Time series Prototyping Complex Data Product

Ireland’s national tourism development authority providing an extensive range of services and business supports to develop Ireland as a destination. Fáilte Ireland

Key Strategic Platforms Providing practical business supports Stimulating demand Policy Advocate Developing Destinations Providing insight & innovation support

Where are tourism features clustered? How can tourism features and data be analysed to inform strategy and measure tourism performance? Destination Development

Identification of where tourism features are clustered Spatial Analysis

Identifying initial priority destinations to inform strategy: The destinations contain c.70% of Ireland’s tourism product and 30% of its land mass. They account for: – 78% of hotel beds and 76% of hotels – 70% of all accommodation – 80% of large attractions (and 60% of all attractions) – 65% of all leisure activities. Spatial Analysis

Failte Ireland Destination Development Strategy To concentrate effort on the important tourism destinations and ensure that they are well positioned to take advantage of an upswing in international tourism. Strategy

To support Destination Development Strategy Assist in tourism planning, management and development Evaluate tourism performance over time Evaluate tourism performance across destinations Balanced Scorecard Model Strategy

Performance Indicators 1.Infrastructure Potable water quality Crime rates Access Congestion 2. Tourism Infrastructure Accommodation Information services Attractions Activities 3. Visitor Volume Value Views Information

Performance Indicators 4. Community Population Views Engagement 5.Business Enterprise profile Business performance Labour Engagement 6. Environment Water quality Landscape protection Eco labelling 7. A dministration Structures Planning Information

Performance Indicators 3 rd Party Data sets FI Tourism Content System Visitor, Business, Community surveys Destination Scorecard data sources Information

Destination Scorecard Dashboard

Destination Scorecard Concept Design

Visualising Tourism Assets Tourism Eye

Tourism Eye: Supporting Projects

Supporting Key Development Projects Business Intelligence Solution

WAW Final Coach Route and Product Analysis Buffer Zone – from route west 30km and east 5km

WAW Accommodation 1939 Premises

TCS Festivals and Events

National Trails Office Walking Routes 17 Trails and 50 Looped Walks

More information THANK YOU