EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. E DUCATION C ONSULTANT OR T OUR G UIDE ? ( FOR B RICK AND M.

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Presentation transcript:

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. E DUCATION C ONSULTANT OR T OUR G UIDE ? ( FOR B RICK AND M ORTAR C AMPUSES ) E DUCATION C ONSULTANT OR T OUR G UIDE ? ( FOR B RICK AND M ORTAR C AMPUSES ) Presented by: C OSMO W OLLAN S TUDENT C OMMUNICATIONS E XPERT

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. In today’s online world of instant gratification - a campus visit and personal tour is a GOLDEN OPPORTUNITY … But only if your Admissions Advisors truly understand its POWER and PURPOSE.

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Handled properly – it’s your first chance to put your “ BEST FOOT FORWARD ”. Handled poorly – it may be your last chance to impress potential students that you are the RIGHT SCHOOL FOR THEM.

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Your advisors must do more than simply SHOW the library … They must help potential students picture themselves IN the library.

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Don’t just TALK about the great teachers you have… D ESCRIBE how your teachers will help THEM.

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Your advisors must take full advantage of this face-to-face opportunity to : AND USE THAT INFORMATION TO ENSURE YOU SCHOOL IS THE PERFECT FIT. A SK THE RIGHT QUESTIONS L ISTEN TO THE ANSWERS

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Your campus tour must be a living, breathing example of : FEATURES AND BENEFITS How great you are is of little interest unless your potential students understand how great you will be FOR THEM.

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. Education Consultant or Tour Guide is available as a stand-alone 3-hour seminar or can be incorporated as a 3-hour segment of a larger scope training program. Seminar groups should be no larger than participants for optimum interaction. All university representatives who host private or group campus tours to potential students can benefit from this training. At a Brick and Mortar school, the campus tour may be the determining factor in whether or not prospects decide to enroll. C AN YOU AFFORD TO LET YOUR CAMPUS TOUR BE YOUR WEAKEST LINK ?

EDUCATION CONSULTANT OR TOUR GUIDE ©2012 C OMMUNICATION E XCELLENCE. A LL RIGHTS RESERVED. T HANK Y OU. W E L OOK FORWARD TO W ORKING W ITH Y OU. W E L OOK FORWARD TO W ORKING W ITH Y OU. Cosmo Wollan Student Communications Expert Senior Training Executive Communication Excellence SM Office: Cell: