1 1 Tell a Better Story: Ignite Change By Kim LaFever or

2 2 I’m an introvert I have a fixation with this… I love elephants 1 in 175,000,000

3 3 1 IN 175,000,000 Long Lost Relatives are Standing by…

4 4 Everything is an Offer 4

5 5 Everything is an Offer Pair up with someone near you Introduce yourself and shake hands Each of you will have a chance to speak for 1 minute Decide who will be the first speaker – that is person A When I say go, Person B will name an item in the room and you are to begin by talking about it Person B will continue to lob in words (any words) for you to incorporate into your story You have about 1 minute to speak Then we will switch roles

6 6 Why Stories? 6 Your left brain can hold roughly 7 bits Stories help create “pictures” and allow us to remember so much more

7 7 What and Why: Stories for Change What is a story? A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world Tell stories to: Capture people’s attention Send a message people will remember Establish rapport Build credibility Bring a room closer together

9 9 Story vs. Presentation This data shows our average store opening timelines over the past 5 years: 2008: 9 months 2009: 8 months 2010: 10 months 2012: 8 months 2013: 6 months We need to decrease time to open. We should hire 2 additional FTEs for this work.

10 How do you get started…. What is the main idea you are trying to communicate? What do you want us to DO as a result of your story? Many of the best stories are yours, they come from experience you’ve had You have about 2 minutes to tell stories in business – get in to the story and out 10 I’m an introvert

11 That reminds me of the time… 1.Story, anecdote, or example When, Where, Who, What, How, What was said… 2.Action What’s the call to action, what do you want them to do? 3.Benefit What’s in it for them to do so?

12 Let’s mine for stories Use the handout provided Take 4 minutes to briefly write about as many of the prompts as you can 1.A workplace challenge or difficulty 2.Pet peeve 3.Office machine 4.The first time I ever…. 5.A customer service experience (either good or bad) Pair up with someone near you and talk about what you wrote – you will have 3 minutes Before you leave, you each choose a favorite from your list 12

13 Why Stories? 13 Your left brain can hold roughly 7 bits Stories help create “pictures” and allow us to remember so much more

14 Story Framework It starts with a person (or group), in a situation with a core need or desire. At first she tries to overcome the situation. Something keeps her from achieving her desire such as rivals, circumstances. Eventually she sees another possibility of what she could do. She takes that action and achieves her desire.

15 Let’s take the stories and use them Count off into groups of 6 Bring your handout with you Each group will have 4 minutes to briefly share the stories chosen by each team member Choose one story that you will work with because it’s powerful, funny, or has a good call to action already Take 2 minutes to determine your call to action and benefit statement Take 3 minutes to embellish this story with any LOTS (Language of the Senses – what did you see, hear, smell, etc.) Each team will have 2 minutes to tell their story 15

16 How to reach different styles 16 Fiery Red – Wants bottom line, results Sunshine Yellow – wants to be entertained, use gestures Earth Green – wants to feel connection Cool Blue – Wants details STORY

17 Q&A 17

18 Our Positive Disruption WOW Factor Positive Disruption is led by Kim LaFever, PMP Kim is an Insights accredited facilitator Kim is change management and PMI-certified with over 20 years of leadership experience in project delivery, operations, and consulting She specializes in working with teams going through transitions to make it easier, less stressful, and more productive Page 5