Building Your Business through LinkedIn

Carol O’Kelly Launched Esat Telecom Launched Baltimore Technologies Moved to DotCom-Land in US Strategy Director for Intel Launched Redstorm Launched LinkedIn Maximiser Ex Pro Sailor, Swimmer, Triathlete

What Do We Do? Build and Develop SMEs Through: Marketing Strategy Results Driven Social Media LinkedIn Development & Training Web Development Business Development Coaching

Core Concepts for LinkedIn Who am I? What Business am I in? Who are my target customers? What do I offer each group? How am I different?

3 Step SM Marketing Program Create SMM strategy that defines your audience and marketing goals Implement tactics on multiple social media channels that set out to deliver on achieving results aimed at the above strategy Measure your efforts

LinkedIn Marketing Principles Not a One Way Conversation Create Content - Engage & Build Tribes Build Long Lasting Marketing Foundations Publish to multiple platforms - core content residing on your web/blog Create compelling “Multi-Media” Content - Youtube, Slideshare, Podcasts, Facebook, Google+, Pinterest, Instagram Sharing Buttons

LinkedIn Goals Umbrella Goals Campaign Goals Personal Goals Always SMART Goals!

LinkedIn Goals Attract New Customers Create Referral Partnerships Attract Affiliates Position as a Thought Leader Become the Go-To Person Share Information on Products/Services Publicise an Event

Measure, Measure, Measure! Quantitative: Total Connections New Invitations Personal Profile/Company Page Views Search Results Company Followers Update Click-throughs (Bitly)

Measure, Measure, Measure! Qualitative: Inbox Activity Requests for Business Signal Keyword Mentions Likes & Comments on Updates Recommendations

LinkedIn Tour

Companies Don’t Give You Business People Do!

Personal Profile Photo Headline Position – now + 2 past Education Customised Websites Twitter Profile Vanity URL Make it Public

Key Words What are people actually searching for when you want them to find you?

Headlines

Personal Summary Section Differentiating Factors – Why You? Who You Serve – What Problem you solve How You Help Your Clients – WIIFM? Lots of Key Words + Calls to Action Stay Away from Industry Jargon Add Sections Make it Public Specialities Section – USE IT!

Adding Positions Title Field – 100 Characters Most Heavily Weighted Search Field i.e. CEO Redstorm Vs CEO / Marketing Strategy / Social Media Marketing / Branding / Digital Strategy Description Why Hire Us? What Problem do we solve? Strong Call to Action

Specialities/Interests 1000 characters of Key Word Heaven!

Personalise It

Brand Yourself Advertise your Profile on Your Signature Use LinkedIn Plug-ins on Your Website Utilise Network Updates Share Your Twitter Feed Create or Join a LinkedIn Group Work Your (Targeted) Company Page

Company Pages Companies Page - Add a Company Welcome Message & Description, Industry, Location Post Company Status Updates – Target Products/Services – Keyword/Value Rich - Target Liquid Content – Video, Podcasts, Slideshare Delete a Page/ Change the Name – LinkedIn Internal

Build Your Network Search Your , Colleagues, Classmates Browse Networks of Your 1 st Degree Network – Connect with Personalised Message Use “Advanced Search” Join Groups That Your Target Market Joins Save Your People Searches & Create “An Alert” Follow Your Network’s Updates & Contacts’ Interactions

Groups

LinkedIn Signal News – Signal Works Like Twitter # Search Engine on Connections’ Updates Keep in Mind – Update Keywords

LinkedIn Tools Blog Link Summary File/http uploads SlideShare LinkedIn Groups & Discussions LinkedIn Advanced Searches Network Updates Send Mass s

Lead Generation on LinkedIn Get Active in Groups Use Landing Pages in Updates – Bring them home, CTA Promote Company Status Updates Promote Product/Service Updates Think of Offers as Products Targeted Company Pages/Products/Services Engage

Tune Up in 6 Simple Steps: Revisit Your Goals Layer in Your Keywords Strip Out the Clutter Reintroduce Your Personality Take a Hard Look at Your Profile Photo Get Recommendations Get Involved!

Craft Your LinkedIn Strategy Touch up your profile at least x2/mth Join 25 Groups Get weekly digests for 5-10 Groups Spend 1 hr/wk involved in discussions of interest Send personalised connection invitations to people you meet in discussions Ask connections if they would like to connect by phone or Skype or for a coffee Every 3 months re-evaluate groups and digests

Finally

Thank You! Carol O’Kelly Redstorm Marketing m: e: Twitter.com/CarolOKelly LinkedIn.com/in/CarolOKelly Facebook.com/RedstormMarketing